Research news

Subscribe & Follow

Advertise your job vacancies

Trending

2 days 7 days 30 days By Industry

Boxer formally announces its intention to list on JSE

#OrchidsandOnions: Spar reminds us why we're special with Christmas ad

Brendan Seery

Data breach alert: Over 100,000 fake accounts linked to SA grant-fraud claim

Inflationary pressures see alcohol and fast food purchases decline

Danette Breitenbach

Mattel scrambles after Wicked doll packaging links to explicit site

SAB triumphs with 9 Effie Awards, cementing its position as SA's Most Effective Marketer

Jobs

TV Media Research Analyst Johannesburg

More jobs Submit a job Open account

Discover key township consumer trends: Free webinar on authenticity, connectivity and brand supportRogerwilco

Optimism, pessimism and everything in between

Optimism, pessimism and everything in betweenLivingfacts

Source: © 123rf South Africans are demonstrating resilience and adaptability in response to inflationary pressures, but this has led to a decline in alcohol and fast food purchases

Inflationary pressures see alcohol and fast food purchases declineDanette Breitenbach

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Maps highlights high levels of social media interaction while watching TV and radio listeningDanette Breitenbach

State of the Retail Nation Q3: Consumer confidence starts to recover ahead of Black Friday

State of the Retail Nation Q3: Consumer confidence starts to recover ahead of Black FridayNIQ and GfK – an NIQ Company

Optimism, pessimism and everything in between

Optimism, pessimism and everything in between

12 hours

Source: © 123rf South Africans are demonstrating resilience and adaptability in response to inflationary pressures, but this has led to a decline in alcohol and fast food purchases

Inflationary pressures see alcohol and fast food purchases decline

By Danette Breitenbach 15 hours

More news

Source: © 123rf Already within the first three weeks of fieldwork over 150 marketers committed to an interview for Agency Scope

Agency Scope part of SA agency and marketing industry culture

6 Jul 2023

Source: ©123rf An inaugural report has found that LGBTQ+ visibility in advertising is insufficient

World first LGBTQ+ representation in advertising Index launched

4 Jul 2023

Source: © Egor Kotenko The SA Social Media Industry Report 2023 shows a strong correlation in South Africa between access to social media and privilege.

Social media access in SA linked to privilege, while AI emerges as game-changer

Danette Breitenbach 30 Jun 2023

Seamless omnichannel shopping experience essential for consumers of the future

Seamless omnichannel shopping experience essential for consumers of the future

VML 29 Jun 2023

Brand Finance Media rankings: Twitter down while Google maintains top spot for third year running

27 Jun 2023

Climate change journalism in South Africa misses the mark by ignoring people's daily experiences

Enock Sithole 23 Jun 2023

Warc, Lions and ANA release white paper on culture

21 Jun 2023

Innovative sustainability trends give South Africa's coffee industry a caffeine kick

Innovative sustainability trends give South Africa's coffee industry a caffeine kick

Insight Survey 21 Jun 2023

Image supplied. Key findings of the whitepaper, Making a Promise to the Customer: How to give campaigns a competitive edge was presented at Cannes Lions

#Cannes2023: 4 brand and commercial advantages Promise to the Customer delivers

20 Jun 2023

SADiLaR's Language Resource Repository empowers language research

SADiLaR's Language Resource Repository empowers language research

Birgit Ottermann, North-West University (NWU) 20 Jun 2023

Human8 appoints 11 new partners

Human8 appoints 11 new partners

Human8 20 Jun 2023

The Kantar BrandZ Most Valuable Global Brands 2023

The Kantar BrandZ Most Valuable Global Brands 2023

Kantar 14 Jun 2023

Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report

Agency Scope SA 2023-24 field work to begin

13 Jun 2023

Challengers to Watch 2023: Glenmorangie

Challengers to Watch 2023: Glenmorangie

Hugh Derrick, eatbigfish 12 Jun 2023

#TheTownshipCXReport: Brands scale down product sizes to entice budget conscious consumers

Karabo Ledwaba 8 Jun 2023

Challengers to Watch 2023: Genki Forest

Challengers to Watch 2023: Genki Forest

Benjamin Cooper, eatbigfish 5 Jun 2023

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

1 Jun 2023

Challengers to Watch 2023: Ellevest

Challengers to Watch 2023: Ellevest

Zoe Zambakides, eatbigfish 30 May 2023

Source © alphaspirit The IAB South Africa has formed a three-year publishing industry measurement partnership with dY/dX, to provide a standardised measurement currency for publishers

IAB SA and dY/dX partner for standardised measurement currency for publishers

29 May 2023

The gender divide: Fact or myth?

The gender divide: Fact or myth?

BrandMapp 29 May 2023

Human8 secures strategic partnership with Japan-based SevenSeas

Human8 secures strategic partnership with Japan-based SevenSeas

Human8 26 May 2023

5 lessons learned from the most innovative brands worldwide

5 lessons learned from the most innovative brands worldwide

Nidhi Rustagi & Nicki Morley, Kantar 24 May 2023

Research reveals: Elevate tender and proposal skills to win more

Research reveals: Elevate tender and proposal skills to win more

nFold 22 May 2023

Spending habits of SA's taxi commuters unpacked

Spending habits of SA's taxi commuters unpacked

19 May 2023

Source © Myriam Jessier New research is highlighting the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023

Data and analytics important to protect budgets and prove ROI

19 May 2023

2023 Annual Township CX Report launches on 7 June

2023 Annual Township CX Report launches on 7 June

Rogerwilco 18 May 2023

Intuition vs insights: Linen retailer's success revealed

Intuition vs insights: Linen retailer's success revealed

Location Bank 16 May 2023

Source: Twitter/@BlockchainZA

#AfricaMonth: Why Web3 needs Africa and what you can do about it?

Katja Hamilton 15 May 2023

Guilt by association on social media: What can organisations do?

Tonya Khoury 3 May 2023

SA Liquor Advertising Report 2023

SA Liquor Advertising Report 2023

Ornico 2 May 2023

More news

Source: ©123rf An inaugural report has found that LGBTQ+ visibility in advertising is insufficient

World first LGBTQ+ representation in advertising Index launched

4 Jul 2023

Source: © Egor Kotenko The SA Social Media Industry Report 2023 shows a strong correlation in South Africa between access to social media and privilege.

Social media access in SA linked to privilege, while AI emerges as game-changer

Danette Breitenbach 30 Jun 2023

Seamless omnichannel shopping experience essential for consumers of the future

Seamless omnichannel shopping experience essential for consumers of the future

VML 29 Jun 2023

Brand Finance Media rankings: Twitter down while Google maintains top spot for third year running

27 Jun 2023

Climate change journalism in South Africa misses the mark by ignoring people's daily experiences

Enock Sithole 23 Jun 2023

Warc, Lions and ANA release white paper on culture

21 Jun 2023

Innovative sustainability trends give South Africa's coffee industry a caffeine kick

Innovative sustainability trends give South Africa's coffee industry a caffeine kick

Insight Survey 21 Jun 2023

Image supplied. Key findings of the whitepaper, Making a Promise to the Customer: How to give campaigns a competitive edge was presented at Cannes Lions

#Cannes2023: 4 brand and commercial advantages Promise to the Customer delivers

20 Jun 2023

SADiLaR's Language Resource Repository empowers language research

SADiLaR's Language Resource Repository empowers language research

Birgit Ottermann, North-West University (NWU) 20 Jun 2023

Human8 appoints 11 new partners

Human8 appoints 11 new partners

Human8 20 Jun 2023

The Kantar BrandZ Most Valuable Global Brands 2023

The Kantar BrandZ Most Valuable Global Brands 2023

Kantar 14 Jun 2023

Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report

Agency Scope SA 2023-24 field work to begin

13 Jun 2023

Challengers to Watch 2023: Glenmorangie

Challengers to Watch 2023: Glenmorangie

Hugh Derrick, eatbigfish 12 Jun 2023

#TheTownshipCXReport: Brands scale down product sizes to entice budget conscious consumers

Karabo Ledwaba 8 Jun 2023

Challengers to Watch 2023: Genki Forest

Challengers to Watch 2023: Genki Forest

Benjamin Cooper, eatbigfish 5 Jun 2023

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

1 Jun 2023

Challengers to Watch 2023: Ellevest

Challengers to Watch 2023: Ellevest

Zoe Zambakides, eatbigfish 30 May 2023

Source © alphaspirit The IAB South Africa has formed a three-year publishing industry measurement partnership with dY/dX, to provide a standardised measurement currency for publishers

IAB SA and dY/dX partner for standardised measurement currency for publishers

29 May 2023

The gender divide: Fact or myth?

The gender divide: Fact or myth?

BrandMapp 29 May 2023

Human8 secures strategic partnership with Japan-based SevenSeas

Human8 secures strategic partnership with Japan-based SevenSeas

Human8 26 May 2023

5 lessons learned from the most innovative brands worldwide

5 lessons learned from the most innovative brands worldwide

Nidhi Rustagi & Nicki Morley, Kantar 24 May 2023

Research reveals: Elevate tender and proposal skills to win more

Research reveals: Elevate tender and proposal skills to win more

nFold 22 May 2023

Spending habits of SA's taxi commuters unpacked

Spending habits of SA's taxi commuters unpacked

19 May 2023

Source © Myriam Jessier New research is highlighting the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023

Data and analytics important to protect budgets and prove ROI

19 May 2023

2023 Annual Township CX Report launches on 7 June

2023 Annual Township CX Report launches on 7 June

Rogerwilco 18 May 2023

Intuition vs insights: Linen retailer's success revealed

Intuition vs insights: Linen retailer's success revealed

Location Bank 16 May 2023

Source: Twitter/@BlockchainZA

#AfricaMonth: Why Web3 needs Africa and what you can do about it?

Katja Hamilton 15 May 2023

Guilt by association on social media: What can organisations do?

Tonya Khoury 3 May 2023

SA Liquor Advertising Report 2023

SA Liquor Advertising Report 2023

Ornico 2 May 2023

Sustainability in an unaffordable world

Sustainability in an unaffordable world

Human8 2 May 2023

Participate in the 2023 Social Media Landscape research

Participate in the 2023 Social Media Landscape research

Ornico 2 May 2023

Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

24 Apr 2023

Wunderman Thompson strengthens B2B offering with launch of inspired B2B

Wunderman Thompson strengthens B2B offering with launch of inspired B2B

VML 21 Apr 2023

Source © limbi007 AI as an opportunity says global communications professionals

AI an opportunity says global communications professionals

19 Apr 2023

Source © Nopporn Suntornpasert New Research has found that 70% of CMOs are not very confident in current sales & marketing models

70% of CMOs not very confident in current sales & marketing models

19 Apr 2023

Brands must balance digital innovation and trust to serve Africa's consumers - study

Brands must balance digital innovation and trust to serve Africa's consumers - study

17 Apr 2023

Back to basics: Why in-feed?

Back to basics: Why in-feed?

Invibes Advertising 11 Apr 2023

Source © Kheng Ho Toh With the rapid advancement in technology, advertisers now have a plethora of media types to choose from, including social media, radio, print, outdoor, and more. So is TV advertising is still as effective as it once was?

Is television advertising still as effective as it once was?

6 Apr 2023

Source: © Pixabay A Centre for Analytics and Behavioural Change report analyses the online conversation around recent EFF’s National Shutdown

Social media report on the EFF National Shutdown

31 Mar 2023

Verve Benelux opens with new hub in Amsterdam

Verve Benelux opens with new hub in Amsterdam

VERVE 28 Mar 2023

Let's do Biz