Radio & Audio News South Africa

Doing business on air

Classic Business Day, the business news radio programme that's broadcast on Gauteng's Classic FM, will today, Wednesday, 4 May 2005 start airing on Cape Town's Fine Music Radio 101.3FM.

Sponsored by Business Day and replacing the Moneyweb Power Hour, the show will air every weekday between 18h00 and 19h00, with Lindsay Williams, Summit TV's financial journalist, as its anchor.

According to recently released figures from the Radio Audience Measurement and All Media Products surveys, the audience for the Gauteng show is in the high income bracket and about 3 000 company directors and CEOs tune in regularly. This is the same audience that's targeted by Fine Music Radio 101.3FM, says station manager, Leslie McKenzie.

Let's do Biz