The division, headed up by former Digivox planner Michelle Pearman, adds to the other digital services the company offers, including web, mobile and app development and design and content and social media marketing services.
"We plan to take a fresh approach to advertising in South Africa. Display advertising has become a bit antiquated. We are big fans of display and think it has a bright future but want to push the boundaries of online media advertising formats, variety of platforms and rich media," says Kyle Hauptfleisch, head of business development at Creative Spark Media.
He says that online advertising that is successful is both relevant and interruptive. "This is what makes traditional forms of advertising successful, so why do we not see this happening online?"
"Online advertising is tired. Every day we see the same old thing. As a media owner it would be exciting to work with campaigns that are little different. I am sure that most media owners would agree, the digital industry in South Africa needs to change a gear," says Hendri Lategan, Burn Digital GM.
