For years email marketing has been associated with spam and legislation or lack of understanding around spam has scared companies away from using it.
Country manager Matt Newnham says: "MEMS overcomes this and brings a whole new way to get those all important leads and create glowing brand awareness by adding the personal touch. It's technology but not IT."
Newnham explains: "Direct mail has no way of truly measuring a response, there is no way of truly telling who received the post or even if they actually read it.
"We provide considerable reporting, providing information that sales people thrive on, making their job easier and increasing the sales closure rate dramatically."
