Here's a newsflash: South Africa does not have broadband Internet connectivity yet. So if you're still under the misapprehension that we do because of misleading adverts, we don't. But here's what you really should note down: when we do get broadband, the behavior of your consumer online will change massively. The question is then: have you any idea how to connect properly with your consumers online?
Louise Burgers (previously Marsland) is Founder/Content Director: SOURCE Content Marketing Agency. Louise is a Writer, Publisher, Editor, Content Strategist, Content/Media Trainer. She has written about consumer trends, brands, branding, media, marketing and the advertising communications industry in SA and across Africa, for over 20 years, notably, as previous Africa Editor: Bizcommunity.com; Editor: Bizcommunity Media/Marketing SA; Editor-in-Chief: AdVantage magazine; Editor: Marketing Mix magazine; Editor: Progressive Retailing magazine; Editor: BusinessBrief magazine; Editor: FMCG Files newsletter. Web: www.sourceagency.co.za.
