The three-tier jury comprises 10 design professionals selected by Icograda, 10 marketing managers representing major international clients selected by Aquent and finally 10 members of the public, representing the ultimate target market of consumers, selected by Consumers International.
The judging mechanism (www.wolda.org/judges/public ) is intended to reflect the actual process that turns any logo idea into a successful logo: the designers decide what to present to the clients, the clients decide what to present to the public, but in the end it is always the public that decides if a brand is successful. The core of excellence generated by this process is collated in a printed annual, a substantial hard-bound volume of exceptional quality, printed on SAPPI acclaimed papers by Fontegrafica.
Designer judges
Client judges
Public judges
For judge bios, go to www.wolda.org/judges/designers, www.wolda.org/judges/clients and www.wolda.org/judges/public.
Designers, agencies, studios and students from all over the world are invited to enter. Deadline is Tuesday, 20 May 2008. Any logo published between 1 January 2007 and 31 December 2007 is eligible.
• Wolda is a high-profile graphic design award scheme that rewards the best logos and trademarks designed throughout the world, creating an archive that tracks the evolution of tastes, styles and trends in global design, year after year. Wolda's standing is guaranteed by the endorsement of many of the most important design associations: Wolda is the only awards scheme in the world endorsed by more than 90 design associations and schools. It is also supported by 15 important media partners (IdN, Package and Design, ZUPI, Novum, Typo, Dexigner, Netdiver, Fwa, Taxi, Identity, ètapes, KAK, ArabAd, 2+3D and Design 360°).