"We were most impressed at the calibre of last year's entries and the Roger Garlick Award itself has grown significantly in stature. The 2006 RGA package that we have put together should be sufficiently motivating to ensure that an equally good, if not better, standard of entries will be received for the coming year," said AMASA Chairman Rob Smuts.
Brad Aigner, AMASA Committee Head for the Roger Garlick Award, commented, "The 2006 Roger Garlick Award has been elevated, in that the top six entries may very well lead to global recognition through Cannes, and allows AMASA to further assist in educating and profiling, the media and advertising industry's leading players."
Industry experts with relevant experience will guide local winners in elevating their entries to global standards before submitting them to Cannes.
The closing date for pioneering media ideas is 24 February 2006. Winners will be announced at the AdFocus awards, hosted by media guru Jeremy Maggs.
For more information and to check out the rules and regs, visit www.amasa.org.za
