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Advertising News South Africa

Creative Circle Awards - March 2005 Results

The Creative Circle Awards for March are out and Radio remains an "average" category, with judges commenting that the industry "can't seem to break out of the typical radio formula."

Herewith the results of the judging of the March 2005 entries. Congratulations to all concerned.

Newspaper: (NO AWARD, BUT THE FOLLOWING ORDER)
1. DHL "Chameleon" - Ogilvy
2. General Motors/Diesel "Country" - Net#Work BBDO
3. General Motors/Diesel "State" - Net#Work BBDO

Magazine:

1. The Cradle of Humankind/Discovery Centre "The Creation" - FCB JHB
2. The Cradle of Humankind/Discovery Centre "Big Brain/Small" - FCB JHB
3. C Johnson/Rally Cockpit Spray "Sunflower" - FCB JHB

Outdoor

1. SANTA/TB Awareness "Contagious" - Ogilvy
2. Lifeline/Stop Gender Violence "Greeting Card" - FCB JHB
3. Masterfoods/Pedigree - "Zeus/Harry/Sally/Winston" - TBWA Hunt Lascaris

TV/Cinema

1. Volkswagen SA/Golf GTI "Beat" - Ogilvy
2. Nando's/Sponsorship "Speed" - The Jupiter Drawing Room (South Africa)
3. Audi SA/A4 "Faces" - Ogilvy

Radio

1. Virgin Atlantic/Inflight Entertainment "Stories About My Grandchildren" -
Net#Work BBDO
2. General Motors/Corsa Lite "Crossing Over" - Net#Work BBDO
3. Toyota/Quantum Panel Van "Scream" - FCB JHB
3. Multichoice/Animal Planet "Cats/Rats & Hyenas" - Ogilvy

The judging panel for March 2005 comprised of:
- Rob McLennan; Lowe Bull
- Bennie du Plessis; Ogilvy
- Cathy Tompson; FCB
- Mariana O'Kelly; Net#Work BBDO
- Vuyani Plata; Herdbuoys McCann Erickson
- Jonothan Deeb; The Jupiter Drawing Room
- Peter Khoury; TBWA Hunt Lascaris

Comments from Rob McLennan, Chairperson:

NEWSPAPER
Standard was pretty poor. Nothing through to Ad of Year.
MAGAZINE
After much debate, both Cradle of Mankind ads went through to Ad of Year.
OUTDOOR
A strong category and strong winners.
FILM
A clear, well liked winner. Only 1st place goes through to Ad of Year.
RADIO
Again two clear winners in a very average category. We can't seem to break out of the typical radio formula.




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