Subscribe & Follow
Jobs
- Content Curator Ilovo, Sandton
- Administrative Assistant Cape Town
- Senior Xbox Data Analyst Johannesburg
- Ad Agency Client Service Administrator Cape Town
- Copywriter Cape Town
- Traffic Manager Cape Town
- Junior Ad Traffic Assistant Cape Town
- Copywriter Johannesburg
- Content Creator Intern Johannesburg
- Graphic Artist Johannesburg
Cell C had no choice but to like Nando's ad
I can almost hear it: "The best time to launch would be mid afternoon Friday - no time for Cell C to react and to get to the courts, so at least we'll have Friday afternoon and the weekend and probably most of Monday. Yeah, if we can make a big enough splash we will be noticed - that's perfect. Friday afternoon it will be."
So off goes the campaign and sure enough Cell C does send a letter to Nando's. But it isn't threatening, it's lighthearted and with it the mobile operator sends a few superfast affordable Whoosh speedsticks.
Nando's is surprised at the reaction. It even said so on 702 later in the week, and I am sure the agency and everyone else breathed a sigh of relief. I am not surprised at all.
Continue reading the full article on www.memeburn.com.
Source: Memeburn
![](https://biz-file.com/b/1004/43534.jpg?1)
Launched in April 2010 by Matthew Buckland, Memeburn is a news and opinion platform tracking tech culture, innovation and business. It plays particular attention to the web, mobile, social media, online media and social networking fields. Key opinion-leaders contribute to Memeburn, providing their insights on the online industry. Subscribe via email or RSS for regular updates. Follow memeburn on Twitter at @memeburn.
Go to: http://www.memeburn.com![Walter Pike](https://biz-file.com/b/1601/36206-140x210.jpg?5)
About Walter Pike
Walter has decades long experience in advertising, PR, digital marketing and social media both as a practitioner and as an academic. As a public speaker; Speaks on the future of advertising in the post - broadcast era. As an activist; works in an intersection of feminism & racism. He has devised an intervention in unpacking whiteness for white people As an educator; upskilling programs in marketing comms, advertising & social in South, West and East Africa. Social crisis management consultant & educator. Ideaorgy founder![](/res/img/s.gif)