Built around simplistic, yet striking primary colours, the Ergotherapy outdoor campaign, rolled out in three phases, featuring a clean look that accentuates the ergonomical and trendy design of the company's chairs, mixed with catchy phrases like 'Yet another excuse to work late' or the clever, 'Back empowerment',
Les Broude, Creative Director at ChilliBush, comments that the design team set out to design posters that immediately attracted attention, therefore, if a driver is racing past at 120 kilometres per hour he or she will still absorb the essence of the message, even if it's only the headline.
"It is important to keep the message simple - people should get it within a matter of seconds. The contact details should also be clearly visible and the design striking but not too busy or complex. Outdoor advertising is a different animal altogether and cannot be approached in the same way as a print media campaign for example - the same rules just don't apply."
When rolling out an outdoor advertising campaign, as in the case of Ergotherapy, it is critical to ensure that the posters are displayed at high-traffic spots, therefore, reaching the widest audience possible.
"Connect and collect is a phrase that encapsulates ChilliBush advertising, and we're thrilled to report that Ergotherapy has, following the first phase, already received a number of calls enquiring about their chairs, confirming that we're on the right track."
The next phase of ChilliBush's Ergotherapy outdoor campaign will hit street corners soon.
ChilliBush
