She added, “Overall there were so few entries that we could have been forgiven for thinking that the fabled hurricane had swept away most of the agencies' delivery vehicles and their entries along with them.”
She said there were three clear winners in Newspaper; that Outdoor was a sparsely populated category that the jury struggled to find three to vote for; that Film was a very mixed bag, with quite a few entries falling into the “what were they thinking?” category. “Some fun from Standard Bank and a beautifully art directed piece for Sasol.”
As for radio, she said that there are two words on the overall standard: “Oh. Dear.” But a “thought-provoking spot for the Salvation Army and some funny dialogue for Russian Bear vodka.”
As for Magazine, “there were so few entries that we felt it would be better to include them in the September judging,” she explained.
Newspaper (in no particular order)
Ad of the year finalist: DStv/MTV Base “Somewhere Decent” – Ogilvy
Ad of the year finalist: KFC “Ring” – OgilvyOutdoor (in no particular order)
Ad of the year finalist: Apple “iopd sfhuffle” – Net#Work BBDO
Ad of the year finalist: Nissan/Qashqai “Ramps” – TBWA Hunt Lascaris (Jhb)TV/Cinema (in no particular order)
Ad of the year finalist: Standard Bank “Murray/Fern” – TBWA Hunt Lascaris (Jhb)
Ad of the year finalist: Sasol “Questions” – The Jupiter Drawing Room (South Africa)Radio (in no particular order)
The judging panel for August 2007 comprised:
Kush Chetty, FCB
Mimi Cooper, Leo Burnett
Mbuleo Nhlapo, Lowe Bull
Nadja Loosgoot, TBWA\Hunt\Lascaris
Este du Plessis, Net#work BBDO
Tom Cullinan, TJDR
Liam Wielopolsky, Saatchi & Saatchi
Gina King, Ireland Davenport
