Senior Conceptual and Digital Copywriter
| Remuneration: | market-related |
| Location: | Cape Town |
| Job level: | Junior/Mid |
| Job policy: | Employment Equity position |
| Type: | Permanent |
| Reference: | #NF6a |
| Company: | ninety9cents |
Our Cape Town office is looking for a
senior conceptual and digital copywriter to join our Creative Team.
Role summary:We have an opportunity for a
senior copywriter who is passionate about conceptual thinking and eager to make an impact within our agency. We want a dedicated
conceptual digital copywriter who is versatile and has an in-depth understanding and insight into different markets and what makes the consumer tick. You’ll be working with our digital and ATL team and will play a key role as the partner with our creative director on a wide range of projects.
We’re looking for someone who is adept at conceptualising and implementing innovative digital led and ATL campaigns. The successful applicant has proven cut-throat writing skills working on a large national retail brand, is able to work across various target markets, platforms and channels, has proven understanding of retail and brands, keeps a cool head and delivers exceptional results under pressure; against fast and tight deadlines and in volume. Our ideal candidate is able to work collaboratively in a team and is resourceful; focused and level-headed.
Summary of main duties:- Translate the brief and the strategic requirements into a compelling creative solution
- Presentation of work to the creative group head and/or creative director
- Be the custodian and creator of the copy, tone and language style of the client's brand
- Together with an art director, generate effective, innovative and compelling creative concepts for individual ads or campaigns based on sound strategies
- Pro-actively identify creative digital trends and opportunities
- Direct and produce effective, impactful and compelling advertising that reflects insight into the task, the brand and the target market
- Take ownership of your tasks and actively manage the creative process to progress towards the deadline
Requirements:
- Relevant years’ conceptual digital copywriting experience within an advertising agency
- Strong conceptual ability
- Advanced brand copywriting
- Attention to detail
- A solid portfolio that reflects creative copywriting proficiencies – both ATL and Digital work
- Understanding of advertising as a selling tool
- Capability to take on campaigns with multi-element tasks which require a concept and a thought through process
- Accept guidance and respond well to criticism
- Resilient – can accept setbacks
- Finely honed copywriting skills and latest techniques
- Have a great sense of humour
- Have an understanding of writing for SEO and keywords
- AdWords, Analytics, Reporting
- Must demonstrate creative insight and brilliance for client solutions across all media platforms
- Create copy across multiple channels
- Consistently produce creative elements against a deliverables list
- Lead brainstorms and conceptualisation
- Lead the craft and design of an idea
- Detail-obsessed big thinker, passionate and hard-working, self-motivated team player with the ability to grasp a client's strategy and brand, and deliver beautiful, insightful, polished work
Qualifications required:
- Relevant degree/diploma
- Be proficient in PowerPoint/Keynote, MS Word
Interested candidates must please submit a concise CV and salary expectation. Only shortlisted candidates will be contacted. We remain committed to the principles of employment equity.
Posted on 26 Jun 11:37, Closing date 25 Jul
