Expanding on Nando's fun and off-beat brand identity and playing on the company's 'local flava', Cross Colours renamed the vehicle a 'smart Tjorrie'. The 'flame-grilled chicken' theme is central to the design, whilst Nando's famous spicy Peri-Peri is referred to in 'Hot Wheels' and 'Chilli Chilli bang bang'. (The latter recalls the children's story about a car that could fly).
The puns, tongue-in-cheek copy and eye-catching graphics give the 'smart Tjorrie' high impact, visibility and recall - the prerequisites of any good advertisement.
