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| | Could you use a great dice-powered soccer board game as a promotion? 24 Nov 2009 Read more >>  With less than a month until Brands & Branding for Good, South Africa's first conference to include a focus on sustainable branding, you risk missing out on the leading-edge presentations and thought-provoking discussions that will be delivered and facilitated by branding and sustainability gurus from France, the United States, the United Kingdom and South Africa. 9 Oct 2009 Read more >> Unilever South Africa's chairman, the charismatic and marketing-savvy Gail Klintworth, is to address a branding conference in Gauteng on why ‘doing good' is an imperative for the company's brands. 5 Oct 2009 Read more >> Trademarks, brand copyrighting and ambush marketing; the backlash against the digital channel; what women want; and a challenge to creativity are just some of the topics to come under the spotlight at the Brands & Branding for Good conference in October this year. 21 Sep 2009 Read more >> Sustainability as a business imperative has been given the nod of approval by one of the most influential groups of businessmen and academics in South Africa - those responsible for the evolution of corporate governance in South Africa, the ‘King Committee'. 14 Sep 2009 Read more >> Dave Varty, co-founder and owner of the iconic private game reserve, Londolozi, is one of the captivating keynote speakers set to take the podium at the upcoming, first of its kind, Brands & Branding for Good Conference (www.brandsandbrandingconference.co.za). 25 Aug 2009 Read more >> Award-winning Jeunesse Park, founder, fundraiser and marketer of Food & Trees for Africa (FTFA), International Advisory Board member for OgilvyEarth and expert on carbon footprints and eco-branding, is set to address delegates at the upcoming Brands & Branding for Good Conference (www.brandsandbrandingconference.co.za) - the first conference of its kind in South Africa to include a major focus on brand relationships with increasingly socially and environmentally ‘aware' consumers. 17 Aug 2009 Read more >> Brands & Branding for Good, South Africa's first ever conference to include a major focus on brand relationships with increasingly socially and environmentally ‘aware' consumers, has released the names of the majority of its keynote speakers. 28 Jul 2009 Read more >> The cultural shift being driven by the onset of one of the worst global financial crises in recent history demands that major brands fundamentally reassess their point of view if they want to maintain their leadership positions in the years ahead. 17 Jul 2009 Read more >> The man who led the team responsible for Pick n Pay's recent corporate identity redesign, Andrew Welch, will share the team's experiences as well as his approach to today's cluttered and fragmented brandscape at Brands & Branding for Good2 in October this year. 19 Jun 2009 Read more >> Consumers are tired of the behaviour of big business - and big brands - and this creates a significant new opportunity. An opportunity for brands to position themselves on an ethical platform. A new way to build better and more sustainable businesses. 3 Jun 2009 Read more >> While some leading players in the global marketing, advertising and branding industry have attempted to get to grips with the consumer's desire for environmentally and socially responsible brands, they have met with mixed success. However, looking ahead, the world's advertising agencies have a major role to play - not only in helping their clients to spot and leverage the commercial potential of sustainability in innovative ways, but to accept that sustainability is here to say. 25 May 2009 Read more >> The Encyclopaedia of Brands & Branding in South Africa, the country's leading brand knowledge publication for the past 15 years, is to host South Africa's first-ever conference to focus on brands and their relationship with consumers who are becoming more and more concerned with social and environmental issues. 8 May 2009 Read more >>With the 2010 FIFA World Cup™ now less than 500 days away it is an opportune time to ask ourselves if - when the final whistle is blown on July 11 - the president of the world's largest sports brand, Joseph Blatter, will be able to reiterate his summary of the 2006 event when he stated, “This was the best World Cup of all time. Never before has such an event been presented in such an emotional and global manner.”? 3 Mar 2009 Read more >> Primedia's Radio 702 is no stranger to controversy and John Robbie put himself on the map when he taunted the previous Minister of Health by insisting on addressing her by her first name - something hugely enjoyed by many of his listeners. 22 Jan 2009 Read more >> Joburg! Towards 2010, the beautifully designed and informative coffee table book telling the story of a city on the move, seems set to beat its sales targets. 10 Dec 2008 Read more >>  The top 100 Trust Brands have shown little or no decrease in trust levels despite widespread negative economic and business sentiment in South Africa over the past year. In fact, many top 100 have instead shown a small increase in consumer trust perceptions proving that trusted consumer brands will hold their own during the global economic turmoil. 28 Oct 2008 Read more >>Affinity Publishing, which produces the highly regarded Encyclopaedia of Brands & Branding in South Africa, will in 2009 stage the country's first comprehensive brand exhibition, Brand Xpo. 21 Oct 2008 Read more >> Let's play a quick game of association. I call out the names of several brands, and you tell me the first picture that comes into your mind. Ready...? Nike, Adidas, Gucci, Levi, Mercedes. 1 Oct 2008 Read more >> Building customer trust is a business necessity and the focus should not be whether to commit resources, but rather how to most effectively commit resources to build customer trust. 30 Sep 2008 Read more >> If Design Indaba guest speaker several years ago, Fernando Gutiérrez, is right and logos are pieces of corporate jewellery, then this front-end of any larger branding effort is a treasure to invest in and get right, for the longer-term gain should outweigh the spend upfront. 29 Sep 2008 Read more >> After October 23rd this year, South African marketers will have all the answers to the questions they have about branding in the current economic and social environment, as well as answers to questions they may not have even thought of asking. 23 Sep 2008 Read more >> Brand builders seeking to create a specific identity for their brands must invest in their employees as well as the brand, or risk not reaping just reward or return on investment. This is the advice from Dr Carla Enslin in an article titled "Building an organisation of people who believe in the Brand". 27 Aug 2008 Read more >> South Africa's top brands publish their success stories in the Encyclopaedia of Brands & Branding in South Africa, proving the value of the wisdom conveyed in this quote (often attributed to David Ogilvy) - "Doing business without advertising is like winking at someone in the dark. You know what you are doing, but nobody else does." 19 Aug 2008 Read more >> “Reliability, integrity, empathy and familiarity are four of the dimensions on which trust is built. By not adhering to these tenets, Eskom is facing load shedding of its own; that of its credibility.” 23 Jun 2008 Read more >> Two factors have recently dramatically changed the playing field when it comes to building brand trust, and not all marketers have adapted their strategies to compensate for the challenges arising from the new environment. 17 Jun 2008 Read more >> No one will disagree that 2008 has been a tough year for South Africa. The suspicions that continue to rest on the shoulders of the new president of the ANC, the doubt over our top cop's trustworthiness, the imminent disbanding of the Scorpions, the power crisis, the ongoing and senseless crime. All of these have cast a dark cloud over the country of late. Darker, some say, than we have seen since the days of Apartheid. 14 May 2008 Read more >> Did you know that South Africans have more confidence in chocolate than they do in their banks? That, when it comes to trust, Cadbury sits head and shoulders above Absa, Standard Bank, FNB and Nedbank? Did you know that South Africans also place more trust in Tastic, Ace and Koo than in Old Mutual and Discovery Health? These are just some of the surprises to emerge from the Brand Trust Index, which was developed by Affinity Publishing in conjunction with Markinor, for the 2007 Encyclopaedia of Brands & Branding. 30 Jan 2008 Read more >> Wouldn't you like to know which brands are most trusted by consumers in South Africa? And which categories of products and services score highest? And where does this trust mostly reside: in men, women, the young, old, well-off or not, metro or non-metro? 1 Nov 2007 Read more >>  Almost 300 of South Africa's leading brand owners, marketers and communications professionals gathered at Taboo in Sandton last night for the successful launch of the 13th edition of the Encyclopaedia of Brands & Branding in South Africa. 19 Oct 2007 Read more >>Marketers have spent a lot of time and money building awareness of their brands. But they should be spending a lot more time building advocacy. According to the advocacy model, people are engaged and form a connection to your brand. They then talk to others and recommend it, thereby creating a spiral effect of connection and influence – and generating economic impact. 17 Sep 2007 Read more >> While trust is hard to build, it is easy to destroy. And when trust goes, so do profits. Johann Rupert once called a brand a trustmark and he is partly right. While trust is an essential element for a successful brand, it will not by itself guarantee success. 7 Sep 2007 Read more >> Trust is the Holy Grail for brands, yet never before has it been so difficult to earn trust. Thanks to technology, consumers and the market place are more informed than ever before and are communicating their brand opinions with vigour. As a result, brands that are not living their promise in a predictable and sincere way and managing their relationships with utter integrity are left with nowhere to hide. 29 Aug 2007 Read more >> Without love, there'd be no brands. The relationship that consumers have with their favourite brands is irrational, powerful and complex. You could say that consumers really do ‘love' their personal brands. Lust has a place too. Hence the existence of Brand Sluts. 20 Aug 2007 Read more >> A Brand Trust Index is being researched by Markinor on behalf of the Encyclopaedia of Brands & Branding. Results will be announced in September and published in the 2007 edition of the book, providing well-deserved recognition for 100 trusted brands from 23 product and service categories. 10 Aug 2007 Read more >> Brands & Branding 2007 – a 400 page blockbuster is living up to its reputation as SA's leading brand knowledge resource. Offering a wide selection of articles; the results of 12 research projects including Top Brands and the Brand Trust Index; special features such as Cool Brands and narratives on over 300 brands. Release is due in late September. 30 Jul 2007 Read more >> The underlying theme for Brands & Branding 2007 is In Brands We Trust, which can be interpreted in various ways. Here are some… 22 Jul 2007 Read more >> Brands & Branding in South Africa invited leading brand thinkers to respond to the adage, which is the theme for this year’s book. Here are just a few of the many replies received: 18 Apr 2007 Read more >> Guess what the following have in common. Roedean School. The Auditor General. Air Chefs. The Constitutional Court. AMC Classic Cookware. @tlantic Internet. AD Spitz. African Sales Company. Achievement Awards. Auto Parts Distributors. Business Connexion. The Independent Electoral Commission. Holcim SA. 16 Apr 2007 Read more >> It was a tour de force for Brands & Branding, to which 300 branding people lent their support. 27 Oct 2006 Read more >> As qualitative research professionals, we have a vested interest in ensuring that our clients proceed with the strongest possible marketing communication. An awareness of semiotic principles can support this directive, says Charles Leech. 23 Oct 2006 Read more >> Companies are recognising that simplicity is a powerful concept, especially in an environment where consumers, tired of endless choices, are searching for ways to save time and energy. 9 Oct 2006 Read more >> On the eve of the 2010 World Cup, South Africa should look to nations such as Cuba, to learn a few lessons about building a country brand. Cuba is an anomaly in the world of branding, both reinforcing and negating everything that we have grown to accept about brands. 27 Sep 2006 Read more >> While companies have traditionally viewed sports sponsorships as the best means of reaching out to consumers in a manner that touches their hearts and causes an emotional response, they're becoming more and more aware that music is just as effective. 12 Sep 2006 Read more >> Johannesburg seems to attract bad headlines to the extent that you would be forgiven for believing that its future is bleak. Thankfully, that is not the case and the recently published book Joburg! The Passion Behind a City is testament to the fact that a lot is being done to ensure Joburg has a successful and positive future to look forward to. 7 Sep 2006 Read more >> Luxury consumers pay luxury premiums to surround themselves with fantastically beautiful and exquisitely crafted things. But creating a luxury brand is not easy. 25 Jul 2006 Read more >> If I were Absa top management, I would be gnashing my teeth, says Roger Sinclair. "How could they," I would ask, "place such a puny value on the brand we have worked so hard to build?" 10 Jul 2006 Read more >> Affinity Publishing, best known for Brands & Branding in South Africa, is about to surprise everyone with a remarkable new lavishly illustrated book that will bring heart to anyone who cares about Jo'burg. 13 Jun 2006 Read more >> The 2006 content load of research, brand profiles, case studies and editorial will include a focus on South Africa's Top Branders as well as a feature on Winning Brand Cultures and eight Research Projects. 7 May 2006 Read more >> South Africa's Loerie Award winners will have their feathers preened in a glossy hardcover book to be published early next year by Affinity Publishing - the first time such a venture is to be undertaken for the country's leading advertising, communication and design awards. 1 Dec 2005 Read more >> If you found last year's brand logo recognition quiz put together by Affinity Publishing both fun and challenging, don't miss out on their latest quiz, easily accessed by logging onto www.brandsandbranding.co.za. You'll be completely hooked on this entertaining and stimulating test of brand recognition. 22 Nov 2005 Read more >> Calling all photographers with a passion for Joburg! Help us record the revival and rejuvenation of Joburg - and share your photos with the world through a publication to appear early in 2006. 25 Oct 2005 Read more >> If you ever suspected your organisation of being involved in "stockpiling and disseminating weapons of mass deception" (WMDs), watch out: you may just be right and your business suffering the consequences in the bottom line. 17 Oct 2005 Read more >> The 2005 Encyclopaedia of Brands & Branding, launched last night at a buzzing Summer Place in Johannesburg, has strengthened its position as South Africa's leading knowledge resource with a front-cover endorsement by the Marketing Federation of Southern Africa. 21 Sep 2005 Read more >> As the 2005 Encyclopaedia of Brands & Branding went to press in mid-August, every indication - including over 100 featured brands, 28 specially written articles and the results of eight different market research projects - pointed to the best-ever edition of South Africa's leading brand knowledge resource. 5 Sep 2005 Read more >> Where will branding go in the next ten years, bearing in mind the massive changes that markets are currently undergoing? Any marketer worth his or her salt would like the answers to this question and be given a road map to top brand position in the next decade. 14 Aug 2005 Read more >> Brands & Branding has gone Y'ello this year with cover sponsorship from one of South Africa's premier brands, MTN. 20 Jul 2005 Read more >> Ever wondered why Madonna has stayed "hip and happening" every decade since the 1980s? It's because the Queen of Pop is also the Queen of Brand Reinvention, according to an article in the latest edition of The Encyclopaedia of Brands & Branding. 14 Jun 2005 Read more >> South Africa's leading brands are once again showing their confidence in the Encyclopaedia of Brands & Branding as a marketing tool, with over 60 brands already confirming their participation in this year's edition. 22 May 2005 Read more >> Frenetically-paced and on the cutting edge of commerce and industry, Joburg is sexy, vibey and fashionable. Now, for the first time, a publication, Joburg!, will explore the complexity of the city's rhythm. 3 Apr 2005 Read more >> This year's edition of The Encyclopaedia of Brands and Branding, South Africa's definitive analysis of brands and their performance in the market place, promises to be the biggest ever, and includes a major feature examining the future of branding in South Africa in the next 10 to 15 years. 30 Mar 2005 Read more >> How well do you know South Africa's brands? Test your knowledge - and have some fun at the same time - with a quiz on the website of Brands and Branding, South Africa's premier branding publication. 23 Feb 2005 Read more >> A powerful partnership - made up of the country's biggest Sunday newspaper, a leading research company, and a highly respected publishing house - is already well into the planning of South Africa's most highly respected survey and record of top brands. 24 Jan 2005 Read more >> Over 300 marketing and advertising professionals turned Sandton's Summer Place into a buzz of networking when they attended the launch of the 2004 edition of The Encyclopaedia of Brands & Branding on Tuesday evening, 14 September. 15 Sep 2004 Read more >> The rest of Africa is not waiting for South African companies to arrive with their products. While this fact may be unpleasant to accept, a marketing strategy that appreciates the differences between markets in Africa and recognises the strengths of individual countries is required to achieve business success on the continent. 9 Sep 2004 Read more >> A glossy new 356 page book and CD set showcasing the best of South Africa's advertising creativity has just become available. The Best of South African Advertising & Design Volume 2 (Affinity Advertising and Publishing, in association with The Creative Circle) features nearly 400 examples of advertising and design that won highly respected international and local awards in 2001 and 2002. 7 Sep 2004 Read more >> The Encyclopaedia of Brands and Branding, South Africa's definitive benchmark on branding, is celebrating its tenth edition with a bumper volume that researches amongst other things the country's "coolest" brands. But the understanding of "cool" in a world in which colloquial parlance changes with the weather proved to be as varied and colourful as the 100+ brands featured in this year's edition. 30 Aug 2004 Read more >> The 10th edition of the authoritative annual South African publication on brands, the Encyclopedia of Brands and Branding, will be launched at a gala function in Sandton on 14 September. 22 Aug 2004 Read more >> Cool has become indefinable. It would seem the secret is not to try. Cool just is. This description of cool by Karen Birch, Marketing Director of Kangol Ltd, suggests that cool defies definition. But a gathering of cool people will soon set out to identify the coolest South African brands. 26 Mar 2004 Read more >>  Over 250 marketing and advertising professionals turned Sandton's Summer Place into a buzz of networking when they attended the launch of the 2003 edition of Brands & Branding last night. 2 Oct 2003 Read more >>Language is probably the most neglected asset of a brand, and brands need to rediscover the power of words to help them connect more emotionally with their audiences. This is the message of an essay featured in the soon-to-be-released 2003 Encyclopedia of Brands and Branding, written by John Simmons. 12 Sep 2003 Read more >> The definitive yardstick of branding in South Africa – that sums up the fifth edition of Brands and Branding which features an amazingly wide range of the country's leading brands and is due for release in early October. 20 Aug 2003 Read more >> The 400-page 2003 edition of Brands & Branding is due for release in early October and the launch, in conjunction with the Sunday Times Top Brands awards is one of the marketing industry's best attended annual events. 30 Jul 2003 Read more >> |
Ken Preston reviews the Sunday Times/TNS Top Brands survey. 27 Oct 2009