Pyotts VitaSnack, the crispbread from National Brands Limited (NBL), was developed as a new age better-for-you snack that has created a whole new snacking concept. VitaSnack was NBL's first entry into the baked snacks category and is also the first NBL brand ever to have won a PMR Award - rated the most successful new FMCG brand launch in the past 12 months. Two new flavours, Spicy Mediterranean Tomato and Rosemary, Feta & Olives, replace the Tzatziki variant and join the existing available variants of Sweet Pepper and Poppy Seeds, and Basil Pesto and Sesame Seeds.
