Promotions & Activations In brief South Africa

Advertising for a smile: winner found

The quest to find South Africa's winning smile is over. During May 2008, Kaymari Jansen from Durbanville, Cape Town, was announced as the winner of the Aquafresh White and Shine “Don't just Smile, Shine” Competition out of over 1000 entrants. Apart from prizes including R50 000 in cash, she will appear in the next Aquafresh White andShine ad in Men's Health, Glamour and Clicks Club Card magazines. “I am very excited to be part of the photo shoot,” she said. A panel of celebrity judges selected 10 entrants that they thought depicted a “true shining smile”. These pictures were then posted on www.whiteandshine.co.za for public voting in April.

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