South Africa's first Afrikaans outdoor and travel magazine Weg toasted its first birthday at the Klein Karoo Nasionale Kunstefees in Oudtshoorn with a new name, its highest recorded ABC figures and a subscriber base of over 20 000. Editor Bun Booyens says readers continue to buy Weg for its unique, inherently Afrikaans style and content - a magazine which has filled the gap in the market for a practical outdoor guide, offering affordable destinations for everyone, with emphasis on family breaks and holidays.