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    Tunnel vision of funnel vision?
    Tunnel vision of funnel vision? 
    Source:
    The power of customer-centricity: Building profitability in SMEs

    By Natalie Van Der Merwe & James Guthrie 20 May 2024

    5 tips to build personalised engagement with your customers
    5 tips to build personalised engagement with your customers

    16 May 2024

    Source: © Eugene Ccapon Craig Hannabus, strategy director, Rogerwilco asks what if the Metaverse and VR are not what we thought it would be
    Maybe the metaverse and VR aren't what we thought they would be

      7 Mar 2023

    Source: © Camilo Jimene A strong social media presence provides companies with so many different ways to build and maintain brand loyalty with customers
    Social media: The channel to build and maintain customer brand loyalty

      27 Feb 2023

    90% of B2B buyers have switched to a new supplier in the last 12 months
    90% of B2B buyers have switched to a new supplier in the last 12 months

    Wunderman Thompson  22 Feb 2023

    Introducing the MakeReign Academy - accelerating careers within the UX/UI industry
    Introducing the MakeReign Academy - accelerating careers within the UX/UI industry

    MakeReign  22 Feb 2023

    InSites Consulting expands executive management team
    InSites Consulting expands executive management team

    Human8  21 Feb 2023

    In a changing environment, openness, and inclusion are critical features of a CX benchmark study
    In a changing environment, openness, and inclusion are critical features of a CX benchmark study

    Ask Afrika  13 Feb 2023

    Source © everythingpossible By using messaging platforms and chatbots, businesses can build stronger relationships, improve customer satisfaction and increase engagement
    5 benefits of conversational marketing

      3 Feb 2023

    Growth feeds growth
    Growth feeds growth

    Joe Public  26 Jan 2023

    How to take control of your business's online reputation in 2023
    How to take control of your business's online reputation in 2023

    Hellopeter  25 Jan 2023

    Source:
    8 tools to create a winning customer experience strategy in 2023

      23 Jan 2023

    Source: © Brand Finance Amazon is the world's most valuable brand says Brand Finance's Global 500 2023 report
    Brand Finance's Global 500 2023 names Amazon the world's most valuable brand

      20 Jan 2023

    Are personalised insurance products 'insuring' growth in SA's short-term insurance industry?
    Are personalised insurance products 'insuring' growth in SA's short-term insurance industry?

    Insight Survey  18 Jan 2023

    Image supplied: Zumi Njongwe, consumer communication and marketing excellence director at Nestlé
    #BizTrends2023: Connecting better with consumers

      13 Jan 2023

    Source © Black Agencies Tseliso Rangaka, chief creative officer of FCB Joburg and Hellocomputer, has been named the Cannes Lions 2023 jury president for the Radio & Audio Lions jury.
    Cannes Lions 2023: SA's Tseliso Rangaka named as a Cannes Lions jury president

    12 Jan 2023

    Source: © Pixabay The latest research from the CMO Council finds that 83% of marketers say optimising media and audience for in-flight campaigns is either extremely (40%) or very (43%) important
    2 out of 3 marketers lack confidence in media marketing and advertising strategy

    11 Jan 2023

    Craig Hannabus, strategy director, Rogerwilco says quality CX will count in 2023
    #BizTrends2023: The year of quality not quantity customer experience

      9 Jan 2023

    Source: © Cup of Couple WPP has acquired Fenom Digital to join WPP’s global commerce capability within Wunderman Thompson
    WPP increases global commerce capability through Fenom Digital acquisition

    6 Jan 2023

    Image supplied. The Saniss Awards recognise healthcare and wellbeing messaging
    Saniss Health and Wellbeing Awards recognise fundamental role of advertising

    4 Jan 2023

    Source: © Yan Krukau Brand resilience comes from the depth of your relationship with clients
    The importance of brand resilience

    30 Dec 2022

    Image supplied.
    What does the ideal customer look like?

      22 Dec 2022

    Source © Everything Possible 71% of consumers feel more strongly about the hybrid experience that blends physical and digital interaction with companies
    Current CX strategies for winning and retaining customers fall short

    22 Dec 2022

    Image supplied: Nathalie Schooling and her son
    #BehindtheSelfie: Nathalie Schooling, founder of Nlighten

      14 Dec 2022

    Helm hits 1bn messages with DStv Assist
    Helm hits 1bn messages with DStv Assist

    Helm  13 Dec 2022

    How did Covid pre and post affect what channels consumers consume?
    How did Covid pre and post affect what channels consumers consume?

    Dentsu  6 Dec 2022

    SA's first B2B client experience handbook
    SA's first B2B client experience handbook

    Tinkwe Communications  30 Nov 2022

    Source:
    2023 trends to expect in marketing, beauty and travel

    29 Nov 2022

    Tian Horn, Hyland account manager, Southern Africa. Source: Supplied
    Keep personalisation from getting creepy - the 5 points of data rule

      25 Nov 2022

    Source: ©Olga Yastremska -
    Hyper personalisation, enhanced CX pivotal to Black Friday e-commerce campaigns

      24 Nov 2022

    Source: Clicks
    South Africa's most popular loyalty programmes revealed for 2022

    8 Nov 2022

    Source:
    CMOs and brands effectively lean into performance-driven content

      2 Nov 2022

    Show more

    More news

    Source: © Eugene Ccapon Craig Hannabus, strategy director, Rogerwilco asks what if the Metaverse and VR are not what we thought it would be
    Maybe the metaverse and VR aren't what we thought they would be

     7 Mar 2023

    Source: © Camilo Jimene A strong social media presence provides companies with so many different ways to build and maintain brand loyalty with customers
    Social media: The channel to build and maintain customer brand loyalty

     27 Feb 2023

    90% of B2B buyers have switched to a new supplier in the last 12 months
    90% of B2B buyers have switched to a new supplier in the last 12 months

     22 Feb 2023

    Introducing the MakeReign Academy - accelerating careers within the UX/UI industry
    Introducing the MakeReign Academy - accelerating careers within the UX/UI industry

     22 Feb 2023

    InSites Consulting expands executive management team
    InSites Consulting expands executive management team

     21 Feb 2023

    In a changing environment, openness, and inclusion are critical features of a CX benchmark study
    In a changing environment, openness, and inclusion are critical features of a CX benchmark study

     13 Feb 2023

    Source © everythingpossible By using messaging platforms and chatbots, businesses can build stronger relationships, improve customer satisfaction and increase engagement
    5 benefits of conversational marketing

     3 Feb 2023

    Growth feeds growth
    Growth feeds growth

     26 Jan 2023

    How to take control of your business's online reputation in 2023
    How to take control of your business's online reputation in 2023

     25 Jan 2023

    Source:
    8 tools to create a winning customer experience strategy in 2023

     23 Jan 2023

    Source: © Brand Finance Amazon is the world's most valuable brand says Brand Finance's Global 500 2023 report
    Brand Finance's Global 500 2023 names Amazon the world's most valuable brand

     20 Jan 2023

    Are personalised insurance products 'insuring' growth in SA's short-term insurance industry?
    Are personalised insurance products 'insuring' growth in SA's short-term insurance industry?

     18 Jan 2023

    Image supplied: Zumi Njongwe, consumer communication and marketing excellence director at Nestlé
    #BizTrends2023: Connecting better with consumers

     13 Jan 2023

    Source © Black Agencies Tseliso Rangaka, chief creative officer of FCB Joburg and Hellocomputer, has been named the Cannes Lions 2023 jury president for the Radio & Audio Lions jury.
    Cannes Lions 2023: SA's Tseliso Rangaka named as a Cannes Lions jury president

    12 Jan 2023

    Source: © Pixabay The latest research from the CMO Council finds that 83% of marketers say optimising media and audience for in-flight campaigns is either extremely (40%) or very (43%) important
    2 out of 3 marketers lack confidence in media marketing and advertising strategy

    11 Jan 2023

    Craig Hannabus, strategy director, Rogerwilco says quality CX will count in 2023
    #BizTrends2023: The year of quality not quantity customer experience

     9 Jan 2023

    Source: © Cup of Couple WPP has acquired Fenom Digital to join WPP’s global commerce capability within Wunderman Thompson
    WPP increases global commerce capability through Fenom Digital acquisition

    6 Jan 2023

    Image supplied. The Saniss Awards recognise healthcare and wellbeing messaging
    Saniss Health and Wellbeing Awards recognise fundamental role of advertising

    4 Jan 2023

    Source: © Yan Krukau Brand resilience comes from the depth of your relationship with clients
    The importance of brand resilience

    30 Dec 2022

    Image supplied.
    What does the ideal customer look like?

     22 Dec 2022

    Source © Everything Possible 71% of consumers feel more strongly about the hybrid experience that blends physical and digital interaction with companies
    Current CX strategies for winning and retaining customers fall short

    22 Dec 2022

    Image supplied: Nathalie Schooling and her son
    #BehindtheSelfie: Nathalie Schooling, founder of Nlighten

     14 Dec 2022

    Helm hits 1bn messages with DStv Assist
    Helm hits 1bn messages with DStv Assist

     13 Dec 2022

    How did Covid pre and post affect what channels consumers consume?
    How did Covid pre and post affect what channels consumers consume?

     6 Dec 2022

    SA's first B2B client experience handbook
    SA's first B2B client experience handbook

    Tinkwe Communications 30 Nov 2022

    Source:
    2023 trends to expect in marketing, beauty and travel

    29 Nov 2022

    Tian Horn, Hyland account manager, Southern Africa. Source: Supplied
    Keep personalisation from getting creepy - the 5 points of data rule

     25 Nov 2022

    Source: ©Olga Yastremska -
    Hyper personalisation, enhanced CX pivotal to Black Friday e-commerce campaigns

     24 Nov 2022

    Source: Clicks
    South Africa's most popular loyalty programmes revealed for 2022

    8 Nov 2022

    Source:
    CMOs and brands effectively lean into performance-driven content

     2 Nov 2022

    Source © UX Indonesia Brands' number one priority should be customer’s objectives
    Brands: Stop having one-night stands and grow up

     31 Oct 2022

    FutureYouX event - Discussing what's now and next in user experience design
    FutureYouX event - Discussing what's now and next in user experience design

     28 Oct 2022

    Source:
    Leveraging data to drive actionable insight on e-commerce platforms

     25 Oct 2022

    SSource © Clarisse Croset Few companies can get quite as comprehensive a view of a customer’s habits, interests, behaviors, and intentions as programmatic platforms such as Meta and Gooogle.
    7 tips to unlock the full power of machine learning for your campaigns

     24 Oct 2022

    Source © Ford Forld headquarters in Dearborn, Michigan, US
    Wieden & Kennedy gains Ford global ad account

    21 Oct 2022

    Source:
    Stop talking about yourself, you lazy marketer

     20 Oct 2022

    SA's top loyalty programmes for 2022 revealed
    SA's top loyalty programmes for 2022 revealed

    14 Oct 2022

    Stepping into the future of brand and customer experience
    Stepping into the future of brand and customer experience

     10 Oct 2022

    #Loeries22: The rise of the metaverse and the question of ethics
    #Loeries22: The rise of the metaverse and the question of ethics

     5 Oct 2022

    Webinar invitation: Amazwi abantu (voices of the people) - Capturing the real state of the nation at a societal level
    Webinar invitation: Amazwi abantu (voices of the people) - Capturing the real state of the nation at a societal level

     30 Sep 2022

    Show more

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