This year, entrants are required to design an advertising campaign to promote CineMARK's wide range of advertising options to would-be / potential advertisers, displaying the unique advantages of reaching the target audience in the cinema environment and illustrate what a powerful tool it can be for clients wanting to communicate with the vast number of cinema-goers.
The campaign needs to be designed to run on the boards, which make up the cinema foyer queuing system. Entrants can create a series of storyboards to run consecutively through the queuing systems (to be presented on one entry) or a single storyboard promoting CineMARK.
The deadline for entries is 8 April 2005. Creative teams, aged 28 or younger, comprising a copywriter and an art director, who were born after 26 June 1976, are eligible to enter. All A2 storyboards should be delivered mounted, with your full details on the reverse side, to: Lynne Wylie, CineMARK, 5th Floor, Primedia House, cnr Gwen Lane and Fredman Drive, Sandown, Johannesburg.
With the prize sponsored by CineMARK and valued at R40 000, the winning team, judged by an independent panel, will represent South Africa at the International Young Creatives Award in Cannes. Broadening their horizons at this year's Cannes International Advertising Festival, the young creatives will attend a two-day workshop, the press and poster awards ceremony, view the film short list, and eventually be able to let their hair down at the Young Creatives party.
For creative talent still in the making, there is also a student section to the competition, offering invaluable exposure for entrants. A student team is required to answer the same brief and stands to win CineMARK VIP movie cards entitling them to unlimited free movies to the end of 2005.
