Exhibitions News South Africa

Expo offers Digi Zones to augment digital experience

Digital zones, or Digi Zones, will expand the offering of expo content manager and creator Simon Dingle's line-up of industry-first attractions and workshops at this year's DigitalLife Expo, taking place 2-4 December 2011 at the Coca-Cola dome, Northgate.
Expo offers Digi Zones to augment digital experience

Digi Zones


  • Augmented Reality (AR) - where AR applications superimpose a new, instantaneous digital reality on visitors' own real-world experience
  • Digital Enters - visitors are able to stride into a larger-than-life-size level of an all-time favourite video game with some surprises
  • Geek Goods - where the latest tech toys are demonstrated and sold.
  • Mind Control - where visitors use their minds to control computers and move objects.
  • Retro Gaming - the twilight world of the 80s gaming arcade, complete with all-time greats such as Pacman and Space Invaders for visitors to play.
  • Lifestyle Robots - latest consumer robots from digital pets to cleaning bots

This year a host of world-firsts, including live events, workshops and the new Digi Zones, will add rich flavour to a programme that is designed to entice visitors to interactively experience the possibilities inherent in digital living before purchasing new technology.

"Consumerisation is a central, driving force in technology today. You don't have to be a geek to be interested in smartphones, games and computer devices. Things are moving at a rapid pace and some amazing new technologies are sometimes overlooked because it is difficult to keep up. So we've gone out to find the amazing and surprising new technologies and put them in our Digi Zones for visitors to experience first-hand," says Dingle.

The show offers a series of consumer technology consumer workshops and a bigger venue to accommodate more events and exhibits.

For more, go to www.digitallife.co.za.

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