The awards will also recognise an individual or group that has uplifted or advanced the growth of the entertainment industry, as well as reward the Entertainer of the Year, chosen from the category winners.
Nominees can only be nominated through a public nomination process and winners can only be voted for by the public, making the process free and fair. The voting process and the related voting results will be audited to ensure transparency.
A lack of transparent awards events in South Africa and the need to recognise and celebrate the South African entertainment industry were the main contributing factors to the formation of what will become known as the SAEAs.
Innoviate Events promises that the event will be comparable to the major international awards shows from an entertainment, show and organisation perspective.
Innoviate Events' MD, Adrian Naidoo, said: "The South African Entertainment Awards will become the quintessential South African awards show. We have a commitment and a duty to the public, and to the industry, to create a transparent awards event that will be spectacular in build, show and management."
Details on how to nominate and where to nominate will be made public once sponsor and broadcast details are confirmed towards the end of 2013.
The event details will be made public knowledge early in 2014. For any sponsor or general enquiries, contact Adrian Naidoo at az.oc.etaivonni@nairda.
For updates, go to www.facebook.com/SouthAfricanEntertainmentAwards or follow @SA_Ent_Awards on Twitter.
