Ultra SA represents one of the world’s biggest independent electronic music festival brands, with an international presence, having united twenty countries across five different continents.
“The festival will see dozens of top quality artists from around the world including David Guetta, Martin Garrix and South African international dance music sensation, Black Coffee, perform over two days in Cape Town and Johannesburg to tens of thousands of fans per show. Samsung is thrilled to have the chance to directly engage with this large market of young, affluent and influential consumers,” says Justin Hume, director: marketing at Samsung Electronics South Africa.
The youth market tends to value experiences over products, which is a key factor in driving the popularity of music festivals. Engagements like this will include offering festivalgoers the chance to delve into immersive creations with Gear VR, as well as experience 360 content created at the event.
