Bizcommunity.com's latest reader stats are astounding, servicing 105 000 readers (unique browsers) in the creative industries - greater media, marketing, advertising and communications sectors every month; including the 40 000 subscribers to our daily and weekly electronic newsletters (ezines). All these unique eyeballs translate to 1.8 million page impressions viewed per month on the website.
Through the daily ezines (with a weekly roundup ezine) direct to the email inbox of subscribers, Bizcommunity.com consistently produces and edits up to 100 000 words a week of news, opinion, features, case studies, general industry information, better business information, jobs, events, people, new accounts, press releases, and funstuff like quotes and forums for debate - all published and archived on the website.
Bizcommunity.com founder and innovator, MD Andre Rademan, is ecstatic, giving credit to loyal Bizcommunity.com readers, contributors, advertisers and clients who are our best marketers out there in the industry, generating word-of-mouth subscriptions and visits to www.bizcommunity.com every day. "Bizcommunity.com grows businesses. Our advertisers and clients give us feedback everyday as to new business gained and talented staff hired from leads generated by our site. This industry is incredibly dynamic and Bizcommunity.com has created a powerful platform for this community to network, share information, promote talent and contribute to the economic development of our country."
Says Bizcommunity.com Editor and Media Strategist, Louise Marsland: "Our readers see us as their daily fix. They can't do without us and get upset if they miss one ezine! This kind of growth is unprecedented in the B2B online space and is due to the hard working and passionate team involved in producing Bizcommunity.com daily, and a platform that is user friendly for our readers.
"The quality of editorial generated by our editorial team and expert opinion leaders and contributors provides an unprecedented showcase of creative work and an archive of information and news critical to the sustainability and transformation of this industry in the long term."
Bizcommunity.com readers are young, well educated, upwardly mobile, from the upper-LSMs, access us from home and work, and speak several languages.
This is in keeping with the general online stats for the entire market also released by the OPA today: according to the statistics, South Africa's online publishers attract a highly educated and big-earning audience, with the largest group of internet users (about 24.7%) holding postgraduate degrees and about 19.4% of users holding bachelor's degrees. About 20% of users - by far the largest group in the household-income category -- are in the top-earning bracket (total combined annual household income of R400 000 a year or more).
Other highlights from the demographics released by the OPA yesterday for Bizcommunity.com, included the fact that 10% of our readers are from outside South Africa, proving that the treatment of our brands and global brands in South Africa has global appeal and relevance.
All the relevant stats for our readers and advertisers, drawn from a sample of Bizcommunity.com readers surveyed by Nielsen/Netratings in their research and measurement study (updated daily!) are:
| EDUCATION |
| 67% of readers have a diploma, degree or post graduate degree |
| 63% of readers access Bizcommunity.com from work |
| INCOME & ECONOMIC STATUS |
| 35% have a combined, pre-tax household income of between R100 - 400k |
| 17% earn an income of R400k+ |
| 46% own the home they live in |
| 81% are employed full time |
| 95% own a mobile phone |
| GENERAL DEMOGRAPHIC |
| 46% are male |
| 54% are female |
| 53% are 18-29 years |
| 26% are 30-39 years |
| 17% are 40+ years |
| 48% live in Gauteng |
| 28% live in Western Cape |
| 6% live in Kwazulu Natal |
| 10% from outside South Africa |
| 33% are married |
| 21% primarily speak African languages at home |
Bizcommunity.com is a member of the Online Publishers Association (OPA), an industry body consisting of 21 of South Africa's major online publishers. Its aim is to promote the growth and profitability of online publishing in South Africa.
OPA members include: 365 Digital Publishing, 5fm, Ananzi, BDFM Publishers, Business in Africa, CareerJunction, CreamerMedia, iafrica.com, Independent Online, ITWeb Limited, JHBLive, Johnnic Communications, Mail & Guardian Online (M&G Media Ltd), Moneymax, M-Web, Media24, Moneyweb Holdings, Ramsay, Son & Parker, SABCnews.com, Supersport Zone, Private Property, Bizcommunity.com.
The OPA executive consists of: Chairperson - Russell Hanley (GM Media24 Digital); Deputy chairperson - Mark Buwalda (GM Ananzi); Marketing - Matthew Buckland (publisher of Mail & Guardian Online); Monitoring - Mark Buwalda (MD of Ananzi); Measurement - JP Farinha (GM of M-Web Studios); Finance - Leon Lategan (Independent Online Sales and Marketing Director).
*Website figures and demographics audited by Nielsen//Netratings
