Digital marketing: do brands know enough?

When asked in his Digivox interview "Do brands know enough about what digital marketing campaigns can offer them?" Parker replied: "Definitely not. This environment moves at warp speed and intimidates many business people. The trick is to be well read, surround yourself with competences at all levels. Study what your market is doing, using and thinking about - and you will be able to absorb and keep ahead."

The Digivox spotlight is on Robin Parker - a complex guy who is a seasoned specialist in online content and portals (and has been known to cry in movies).