Every year, coinciding with the latest ABC circulation figures the editorial team of ADvantage Magazine appoint a panel of skilled media and advertising industry leaders to identify those consumer magazines with ABC certification that stand out from their competitors.
The judging panel elected to introduce two new awards: Best International Magazine of the Year awarded to popular female magazine, Cosmopolitan, and Best Newcomer of the Year was awarded to Tuis.
The panel of judges included Virginia Hollis, Joint Managing Director, The MediaShop Johannesburg, Luisa Belter, Managing Director, Mindshare, Gordon Patterson, Managing Director of media agency, Starcom; Wilma de Bruin, Media and Marketing Journalist, Beeld and John Farquhar, Editor in Chief, ADvantage Magazine.
The winners, by category, are:
Best Motoring Magazine: Car
Best Female Over 25 Magazine: O Magazine
Best Parenting Magazine: Baba & Kleuter
Best Entertaining Magazine: Food and Home Entertaining
Best Special Interest Magazine: South African Gardening
Best Female Under 25 Magazine: Cosmopolitan
Best Sports Magazine: Zigzag
Best Décor Magazine: Tuis
Best Youth Culture Magazine: Seventeen
Best Environment/Conservation Magazine - Joint Award: Africa Geographic and Africa Birds & Birding
Best Lifestyle Magazine: Getaway
Best Male Magazine: FHM
Best General Interest Magazine - Joint Award: You and Huisgenoot
Best Custom Publishing Magazine: Woolworths Taste
Best Annual Magazine: True Love Bride
Best Magazine Format Supplement: Sunday Times Lifestyle
Merit Award winners are:
Motoring Category: Leisure Wheels
Female 25 Plus Category: Sarie
Special Interest Category: Heat
Female under 25 Category: Elle
Sport Category: Compleat Golfer
Youth Culture Category: Teen Zone
Lifestyle Category: SA Country Life
Male Category: Men's Health
Custom Category: Plascon Colour
Annuals Category: Eat In
Magazine Format Supplements Category: By, Die Burger
