Cooper has more than 15 years in the publishing industry in various roles including that of editorial director for Upper Case Media where he was responsible for magazines such as FHM, heat and Zoo.
Associate publisher of Sports Illustrated Anthony Evlambiou says: “Brendan's impressive record speaks for itself and with his passion for magazines and sport he is perfectly equipped to lead this title with distinction”.
Commenting on his new role Cooper said, “My appointment means that I get to combine my two passions in life - sports and making magazines. I'm very excited about taking SI into a new era that both draws on the history of this iconic brand, and caters for the contemporary readers' sporting needs in a slick, savvy, informed and visually exciting package. Our aim is to deliver our reader's sports coverage that they simply cannot get anywhere else. In-depth investigative reportage, clever, insightful and witty features and of course, the classic Sports Illustrated Swimwear edition makes SI the complete package for sports fans. Watch this space…"
The magazine forms part of the Touchline Media stable. A publisher within the sports and healthy lifestyle sector, Touchline produces global brands Men's Health, Shape, Golf Digest, Runners World, Fit Pregnancy and Bicycling as well as local soccer brand, Kick Off along with Touchline Custom Publishing which provides solutions to a variety of corporate partners, creating publications that reinforces the client's brand and ensures synergy between the client and its customers.
For more information go to www.simag.co.za.
