Awards were made to entries from Australia, Canada, India, Indonesia, Italy, Japan, Poland, Republic of Korea, Singapore, South Africa, Sweden, Turkey, UK and the USA. The GWA, now in their 13th year, are organised by the International Public Relations Association and sponsored exclusively by Dai Nippon Printing Co., Ltd.
The winners' list reflects the great diversity of public relations activities and the enormous talent within the industry worldwide. Winners included a public affairs programme to introduce new credit card laws in Turkey; a marketing communications programme which created The Guinness Party of Canada; a campaign to generate public support & acceptance for biotechnology in agriculture in India; a programme which took Charmin toilet paper to State Fairs across the USA; the privatisation of the Swedish Post Office, British Telecom's sponsorship of Tate Online, and a campaign promoting heart disease prevention in Poland
A number of agencies and organisations are to be especially congratulated as being the winners of multiple awards - The Ankara Chamber of Commerce, Nedbank Ltd, Burson-Marsteller, Corporate Image Holdings, Edelman International, Ruder Finn Asia for Citigroup Asia Pacific, Strategic Objectives, and Weber Shandwick.
The competition's international jury, composed of 43 senior practitioners from 20 countries, completed its adjudication of 219 entries in London on September 5th. Criteria used by the jury to examine each entry included the competence and quality demonstrated in terms of research, planning, execution and evaluation, the clarity and coherence of messages, creativity and ethics, as well as local conditions in the country of origin.
"These winners, both from in-house and agency entries, show evidence of world class, planning, execution and measurement" noted Jury Chairman, Louis Capozzi, Chairman and CEO of Manning, Selvage & Lee, (USA). "The GWA entries from both mature and emerging public relations marketplaces continue to reach higher standards each year, and the judging is becoming increasingly challenging. This year our jury had to compare several, outstanding programmes from small and emerging public relations marketplaces, with entries which have used perhaps ten times the budget in a much bigger country or on a regional or even world wide basis. It was also most encouraging to see more entries from fast growing public relations markets such as Indonesia and Israel which have not been so well represented in the past."
"In spite of the difficulties of comparing such a diverse group of entries" said Capozzi, "our jurors in London this year were finally persuaded by evidence of strategic planning, sound and original creativity, and most importantly, first class evidence of the results meeting the stated objectives."
Each year the jury votes for one of the Category Awards winners to go forward as overall winner. The Grand Prize for Excellence will be announced and presented by Mr Yoshitoshi Kitajima, the Chief Executive of sponsor DNP, at the gala GWA dinner taking place in New York in February 2004.
The GWA United Nations Award, a co-operation between IPRA and the UN, to encourage public relations campaigns which meet the aims of the United Nations, will be judged and awarded later in the year.
The International Public Relations Association (IPRA) is the premier association for senior international public relations professionals. With over 1000 members worldwide, IPRA's activities include the global public relations magazine IPRA FrontLine; seminars and conferences including the Public Relations World Congress; the public relations website www.ipra.org which includes the IPRA Virtual Library; the IPRA Campaign for Media Transparency, and the annual IPRA Golden World Awards for Excellence, which recognize the best programmes from around the globe. IPRA is headquartered in England.
| Category | Country | Company (et al) | PR Company / Inhouse | Entry Title |
| Overall Institutional | South Africa | The Cape Town Central City Partnership | Corporate Image Holdings | Urban Renewal & Delivering New Investment in Cape Town |
| Public Service | Turkey | Ankara Chamber of Commerce | Inhouse | Credit Card Roulette |
| Government Sponsored Campaigns | Sweden | Swedish Post | Inhouse | Posted for the Future |
| Government Sponsored Campaigns | USA | U.S. Postal Service | Burson-Marsteller | USPS: Managing Communication During The Anthrax Crisis |
| Public Affairs | Turkey | Ankara Chamber of Commerce | Inhouse | Consumer Law Crisis |
| Issue Management | India | Monsanto India Limited | R&P Management Communication Pvt Ltd | Biotechnology in Agriculture - Generating Public Support & Acceptance |
| Emergency / Crisis | Australia | Wallenius Wilhelmsen | Financial & Corporate Relations Pty Limited | The Tampa Crisis |
| Recovery from Crisis | Australia | Anglican Church Grammar School (Churchie) | Rowland Communication Group | Saving Churchie's reputation in the face of sexual abuse claims |
| Community Relations | Japan | Urayasu City Government | Dentsu Public Relations | Venous Project |
| Internal Communications | South Africa | Nedbank Ltd | Inhouse | Sisonke Journey |
| Investor Relations | USA | CIT | Edelman | CIT: Out of the Shadow |
| Merger Communications | Republic of Korea | General Motors | KPR & Associates, Inc | GM Acquisition of Daewoo Motor |
| Consumer Marketing - New | USA | Unilever / AXE | Edelman | AXE Deodorant Bodyspray: 2002 North American Launch |
| Marketing - Existing Consumer | Canada | Guinness Canada | Strategic Objectives | The Guinness Party of Canda |
| Marketing - Existing Consumer | USA | Kodak | Ketchum | Kodak EasyShare: High Touch Converts High Tech |
| Marketing - Existing Consumer | USA | Charmin / Procter & Gamble | Manning, Selvage & Lee | Charmin Ultra 'Potty Palooza' Making America Want To Potty All The Time |
| Business-to-Business Marketing | UK | Epson | Kaizo | The Epson 'Looks Matter' Campaign |
| Business-to-Business Marketing | UK | Thus plc | Hotwire | Thus - Building a Credible 'Alternative' |
| Business-to-Business Marketing | Belgium | Dow Europe GmbH | Porter Novelli | Wrapping Up A New Director For 'DOWLEX' |
| Special Event / Observance Under | UK | Travelex | Shine Communications | Screening in the Square |
| Special Event / Observance Under | UK | Skanska | Burson-Marsteller | The Topping Out of 30 St Mary Axe |
| Special Event / Observance Under | Israel | Israel Cancer Association | Gitam Porter Novelli | 333 Women Every Month |
| Special Event / Observance Under | Australia | Datex-Ohmeda | Socom | A Walk on the Wild Side |
| Special Event / Observance Eight | Singapore | Citigroup Asia Pacific | Ruder Finn Asia | Citigroup 2002 Asian Centennial |
| Arts | UK | BT | Sinclair Mason | BT's Sponsorship of Tate Online |
| Prescription Medicines | Poland | Polfa Kutno | On Board PR | Osteoporosis - Know Your Enemy |
| Prescription Medicines | Poland | Sanofi-Synthelabo | Sigma International | Sound Sleep Academy - A campaign to promote the treatment of Insomnia |
| Health Organisations | Poland | Polish Cardiac Society & Polpharma Company | Sigma International | Polscreen - A campaign promoting heart disease prevention |
| Corporate Social Responsibility | Turkey | Aygaz | Leo Public Relations | Aygaz Cautious Child Education Campaign |
| Corporate Social Responsibility | Italy | McDonald's Deutschland Inc. | Weber Shandwick | World Children's Day 2002 at McDonald's |
| Corporate Social Responsibility | Australia | Telstra Mobile | August.One Communications | Mobile Manners Launch |
| Other | Japan | Shanghai Expo Bidding Committee | Weber Shandwick | Bringing the World Expo 2010 to Shanghai |
| Other | Australia | Yarra City Council | Socom | Common Sense for East Timorese |
| Canada | Guinness Canada | Strategic Objectives | The Guinness Party of Canada |
| South Africa | Nedbank Ltd | Inhouse | Sisonke Journey |
| Singapore | Citigroup Asia | Ruder Finn Asia | Citigroup 2002 Asian Centennial |
| Indonesia | Manulife Indonesia | IndoPacific Reputation Management Consultants | From Bankruptcy to Life Insurance Company of the Year |
| South Africa | The Cape Town Central City Partnership | Corporate Image Holdings | Urban Renewal & Delivering New Investment in Cape Town |
| Australia | Yarra City Council | Socom | Common Sense for East Timorese |
| Turkey | IPEK Kagit A.S. | MPR A.S. | Solo Primary Schools Personal Hygiene Education |
| Italy | McDonald's Deutechland Inc. | Weber Shandwick | World Children's Day 2002 at MacDonald's |
| China | Special Olympics International | Burson-Marsteller | Shanghai Wins 2007 Special Olympic Games Breaking Down Cultural Barriers & Making Dreams Come True |
| USA | The Vaccine Fund | APCO Worldwide | The Vaccine Fund |
| Israel | Israel Cancer Association | Gitam Porter Novelli | 333 Women Every Month |
Integrated Communications.bmc
Kate Kelly
Tel: (011) 880 8820
