Avis requires brand messaging, consumer interaction and online sales and Yoav Tchelet, e-commerce manager at Avis says, "The agency was chosen as a result of its strategic marketing insight and creative ability."
Pete Case, creative director and founder of Gloo says, "The team looked well beyond the brief to seek solutions to the on and offline brand. Aside from the win, it looks like some of our pitch work will actually make it to production. This is unusual in the normal pitch scenario, but a great sign of the teams already being on the same page."
"The addition into the company's agency mix is yet another example of how the company is strategically selecting tactical and progressive agency suppliers to position the brand as a force to be reckoned with and create longstanding partnerships," concludes Tchelet.
Gloo offers full service creative and strategic solutions across the national growing digital landscape.
