“Our simple but powerful system allows an advertiser to serve relevant and targeted advertising on a blogger's site and, collectively, Adgator [http://adgator.co.za] has a reach of more than 1.7 million unique readers - making it as powerful as News24 in terms of audience reach,” continues Hartman, who also writes on his blog that “more than 1200 blogs registered on Afrigator haven't implemented our tracking code so they can't be added to these figures”.
One of the key features of Adgator is the ability to serve the right ad to the right readers, allowing to advertisers participate in the conversation.
Says Hartman, “We have identified the primary focus of our bloggers' content, and as such, we can serve ads relevant to what they write about. This means that when readers arrive at the site, the ad actually makes sense. No more wasted impressions, no more deaf ears.”
Revenue earned on the Adgator network is shared straight down the middle with bloggers. Adgator is offering bloggers an unprecedented 50% revenue share deal, so that bloggers can see real value from their sites.
“Our aim with Adgator is to be as transparent as possible and all blog owners will have their own access to our system so they can track their earnings in real time. In our reporting we break down cost, revenue share and total income so the blogger knows exactly who's getting what,” says Hartman.
“As an advertiser or media planner, the value proposition is easy to quantify. Without realising it at the time, Afrigator has been indexing, filtering, categorising and profiling blogs in a way that is perfectly tailored for this business model. Instead of just throwing a banner up on a major traffic website, we can now offer real, targeted advertising to markets and audiences that fit an advertiser's needs perfectly.”
Afrigator plans to implement this blog ad network in Kenya and Nigeria in the first quarter of 2009.
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