The podcast series was created under the guidance of Megan Perks, a member of the Digital Content Marketing Committee and Joe Public’s integrated executive creative director. “We wanted to bring together experts from across our industry: agencies, publishers, media specialists and brands, to discuss, debate and unpack what digital content marketing is, and how we can all use it effectively,” explains Megan. “One of the best things about each podcast episode is the experience and perspectives our guests bring. There is healthy debate and thought-provoking questions about why content marketing is unique, how it’s misunderstood and what makes it effective, as well as tangible examples of how all of us can harness content marketing to drive commercial success. It’s practical but fun, easy to listen to but still packed with utility.”
The Decoding Digital Content Marketing podcast mini-series consists of six 30-40-minute episodes, available to stream for free across all good streaming platforms (including Spotify and Apple and Google Podcasts) as well as on IAB’s website, here. The first four episodes are live:
Listen to the podcast here.