Prior to his joining New Media, Borain had spent more than a decade as the Head of the Primedia Group's Online Division. He then spent five years overseas working for the BBC before launching his own content marketing agency in Australia. Following his return to South Africa, he was the Commercial Director for The Daily Maverick.
Borain adds his considerable skills in the digital and content marketing worlds to New Media's rich stable of talent which provides award-winning content and digital products for some of the most prestigious blue chip brands in South Africa.
