For the past six months the average audience for this time period was 5.1 million viewers - and it's grown to 5.8 million. According to SAARF TAMS, 1.1 million "day-time" viewers are watching soccer - excellent for "gees", but interesting in terms of costs to companies.
Here are the 10 most-watched games, which may well have been occupying your staff members' 'to do' lists:
| 1 | South Africa vs Uruguay | 10 150 262 |
| 2 | South Africa vs Mexico | 10 064 326 |
| 3 | Brazil vs Korea | 7 301 500 |
| 4 | Italy vs Paraguay | 6 264 729 |
| 5 | Spain vs Switzerland | 5 610 619 |
| 6 | Argentina vs Nigeria | 5 529 627 |
| 7 | Côte d'Ivoire vs Portugal | 5 385 189 |
| 8 | England vs USA | 5 341 721 |
| 9 | Serbia vs Ghana | 5 291 560 |
| 10 | Germany vs Australia | 5 207 525 |
In looking at flag-waving across the pond, Nielsen Company's global viewership research gives an insight into fan support by television viewership.
The highest percentage reach per country measured so far is 50.4%, or 28 915 million Italian fans watching their team come up against Paraguay on 14 June. Coming off a far larger population base, 10.2% reach of the US audience meant 29 730 million Americans watched the USA versus England game. With 34.8% of South African rooting for Bafana against Mexico, we were not far behind South Korea's 47.4% reach (13 815 million) during their match against Argentina.
Interestingly, of all the games played to date, the France vs Uruguay match had the smallest local audience - only around 600 000 South Africans broke away from their post-SA-Mexico game euphoria to watch this game. All other games shown here have exceeded an audience of 3.5 million (SAARF TAMS).
