SA supporters increase
The SA vs. France game, played on 22 June 2010, achieved 1 296,000 viewers, 87 000 viewers less than the SA vs. Uruguay game, but 100 000 more viewers than the opening SA vs. Mexico game on 11 June.
Viewership grew steadily by 33% from kick off on 22 June (SA vs. France), versus the downward trend experienced during the SA vs. Uruguay game on 16 June. The SA versus Uruguay game continues to hold the highest audience with a reach (against all individuals 4+) of 22%.
Demographics
SuperSport4 broadcast its first games of the Soccer World Cup on 22 June and achieved a 16% share of DStv SWC viewers. The combined share of SuperSport3 and SuperSport4 on 22 June was 62%.
SuperSport3 continues to be the channel of choice for DStv subscribers when viewing SWC games with an average to date of 69% of the DStv SWC game viewing audience watching matches on SuperSport3. The No. 1 position continues to be held by SuperSport3 within the DStv channel ranking grid, a position held since the start of the Soccer World Cup.