Advertising News South Africa

Think Tanks to brainstorm pro bono campaigns

The Ad industry can now go online to express their opinions about existing pro bono campaigns and post comments on how they can be improved. Initial sections include AIDS Awareness, Anti Crime, Anti Rape and Road Safety.

Bizcommunity.com launched Think Tanks because of shocking South African statistics such as:
• AIDS was responsible for 25% of deaths among South Africans in 2000. MRC
• SA has more HIV-positive individuals than any other country in the world. Speakout
• SA has the second highest murder rate in the world. Speakout
• SA has the highest per capita rate of reported rape in the world. Rape Crisis
• SA has one of the world's highest road deaths. MRC

Quite often someone has opinions about a certain campaign, but does not act on it because they do not know who handles the campaign. Think Tanks allow you to express your opinion about existing campaigns or to vote for the best comments. The best voted comments are displayed first, which is a good gauge of the current industry thinking on a certain campaign.

If you are directly involved with existing campaigns, you are encouraged to provide visitors with background info on your campaigns to give them something to think about. You may also register to receive all comments on a monthly basis, thereby giving you input into your next campaign.

'United we stand divided we fall'. Isn't it time the Ad industry pulled together to produce the most effective pro bono campaigns possible, thereby improving South Africa for all? With every comment posted, no matter how insignificant it may seem at the time, our total understanding of the problem and solution is improved.

It only takes a few minutes to post your comments. Your wacky idea or quick comment might just spark a brain wave somewhere else in the country or world!

Ready? Start by selecting a Think Tank:
AIDS awareness campaign
Anti Rape campaign
Road Safety campaign
Anti Crime campaign

Let's do Biz