WEST AFRICAAnalysing LAIF 2008 as a competitive market turf
[Bayo Adekanmbi] The dust is settling and all the Champagne corks have popped to validate the culmination of activities for LAIF (Lagos Advertising and Ideas Festival) 2008. The winners, the losers and the organisers have all reflected on how best to make it better. The 2008 edition leaves us much to build upon in our quest for continuous improvement as an emerging creative market. 6 Oct 2008 12:40
WEST AFRICAScangroup eyes West African market
Breaking into the lucrative West African market tops the “to do” list of advertising and media services firm Scangroup which only listed at the Nairobi stock market in 2006. 8 Aug 2008 12:09
WEST AFRICANigeria's advertising industry worth N500bn, says APCON
Under a current assessment by the sector operators, the worth of Nigeria's advertising industry has been put at over N500bn (about R34bn). 31 Mar 2008 13:10
WEST AFRICAClios looking for future gold
NEW YORK: Applications from around the world for the 2008 Clio Future Gold | Young Creatives Programme are now open until 1 April 2008. The programme, with its mission to elevate and inspire up-and-coming talent in the advertising industry, is run by the 49th Annual Clio Awards and Festival, a global awards competition for advertising, design and interactive, in conjunction with ihaveanidea. 7 Mar 2008 09:01
WEST AFRICAPress harassment hinders Niger's development, watchdogs warn
Press freedom groups agree that an increase in arrests, intimidation and harassment of journalists in Niger is impeding development in one of the poorest countries in the world. 16 Jan 2008 07:32
WEST AFRICAZim advertising awards go ahead despite lack of new campaigns
[Dumisani Ndlela] Zimbabwe's Advertising Publicity Club is organising its annual competition for the advertising industry, despite a dearth of new campaigns due to an economic crisis that has stunted growth and limited new advertising campaigns in a once vibrant sector. 11 Jan 2008 07:04
WEST AFRICAArrive Alive campaign in Uganda drives the message home
The Arrive Alive road safety campaign in Uganda was initiated as a vehicle to emphasize safe driving practices and reduce the number of accidents on Uganda's roads over the festive season. The integrated media campaign included radio, press and outdoor. 10 Jan 2008 07:20
WEST AFRICASeychelles tourism campaign gets a boost
CNN will deliver the Seychelles Tourism Board's first pan-European advertising campaign to an international audience, promoting the group of islands as a leading holiday destination. 9 Jan 2008 09:28
WEST AFRICAAfrican nations agree to $1 billion Indian satellite project
A critical mass of countries are signing on to a plan for India to invest $1 billion in the Pan-African e-Network satellite project, a joint initiative with the Africa Union aimed at developing the region's information and communication technology (ICT) infrastructure. 30 Nov 2007 12:04
WEST AFRICAFuture techniques in online marketing
Senior Editor in Charge of Adotas, Sarah Novotny summarizes key future trends in Online advertising as predicted by Dilip DaSilva, Exponential's founder and CEO. Excerpting from the summary, Novotny says there are six key trends identified in this release. 30 Nov 2007 08:49
WEST AFRICAZimbabwe can't calculate inflation
Zimbabwe is so short on consumer goods, the government can't even calculate inflation, the chief statistician said on Tuesday. 28 Nov 2007 09:48
WEST AFRICAForum to focus on Africa's leading businesswomen
Women are the key to African economic development and are increasingly driving the global economy. 27 Nov 2007 14:39
WEST AFRICAAd network expands into Botswana
Since July 2006, Saatchi & Saatchi has rapidly grown its reach across the African continent, with the addition of offices in Reunion, Madagascar, Mayotte and now, this month, Botswana to its Africa Network. The network includes 13 agencies situated in sub-Saharan Africa with key hubs in Nigeria, Kenya and SA. 31 Jan 2007 09:00
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