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   Youth use new media, traditionalA new study, just released by the Youth Research Unit (YRU) of the Bureau of Market Research (BMR) at the University of South Africa (Unisa), in collaboration with the Film and Publication Board (FPB) and Vodacom, provided worthwhile and interesting insights into the role of media, especially new media, in the lives of high-school learners in South Africa. 18 Mar 2010 06:42 30 things learnt about running social media campaigns
AdVantage AdMAGs deadline approaches
Mobile Monday looks at mobile value-added servicesMobile Monday aims to foster co-operation and cross-border business development through virtual and live networking events by sharing ideas, best practices and trends from global markets. This month's was held on Monday evening, 15 March 2010, in Melrose Arch, Johannesburg, as a live session with local and international speakers and offered an opportunity to network after the sessions. 17 Mar 2010 08:07 Win a car a day with Nigeria's Bid2Win mobile campaign - Starfish MobileGlo, Nigeria's second biggest mobile operator with over 25 million subscribers, has partnered with Africa's biggest mobile value added services company, Starfish Mobile, to launch one of the biggest and most innovative mobile operator promotions ever run in that region. 16 Mar 2010 10:10 WASPA code is in practice
Just how effective is mobile marketing?[Issa Sikiti da Silva] “There are 12 million (10? 11?) mobile Internet users in South Africa.” “Marketers must roll their sleeves to start targeting 40 million SIM card users or ‘lose out'.” “Mobile marketing is the way to go.” “Mobile marketing is getting bigger because mobile Internet has overtaken PC Internet.” These statements, among others, have become like boring music in marketers' ears. But is it really working? How effective is mobile marketing? 12 Mar 2010 12:23 It's almost Nomadic Marketing time againNomadic Marketing - run by Dave Duarte, director of the UCT Graduate School of Business (GSB), returns to Johannesburg and Cape Town in May 2010. The course focuses on Internet and mobile marketing strategies, augmented reality, location-based targeting of consumers, engaging in blogs and social networks, branding across multiple media channels, and measuring the efficacy of online and mobile campaigns. 12 Mar 2010 08:12 WASPA names management committee
Mobenzi - giving township SA the opportunity to work from phone - Clyral
BulkSMS.com recognised by Vodacom as a top achiever - BulkSMSBulkSMS.com has been named by Vodacom as a top achieving aggregator in the mobile messaging industry for 2009. Vodacom's annual Top Achievers Award recognises those wireless application service providers (WASPs) in the local market who are top revenue performers and in good standing with WASPA, the industry regulator. 10 Mar 2010 12:16 Prezence launches mobi site for teenage magazine and online property, Seventeen - Prezence
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The deadline is fast approaching for AdVantage magazine's annual AdMAG Awards for consumer magazines. The entry deadline is this Friday, 19 March 2010, and late entries will be accepted until 23 March 2010. 
According to Michael Hainebach, chair of the Wireless Application Service Providers' Association (WASPA) Code of Conduct Working Group and a member of the association's recently announced 2010 Management Committee, the decision to require members to reconfirm consent from a subscriber to continue billing for a service when the customer's mobile content bill reaches R200 is yielding encouraging results. 
The 2010 management committee for the Wireless Application Service Providers' Association (WASPA) was announced earlier this week, along with each member's portfolio. 
Durban software development company Clyral has adapted the concept of community into software that gives South Africans the opportunity to earn income by completing tasks using their standard mobile phone, from anywhere in the country. 
With the rapid uptake of consumers accessing the internet via their mobile phones, not least in the youth segment, it was essential for Seventeen.co.za to expand their reach and accessibility with the launch of the first phase of their mobi site seventeen.mobi. 
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