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Outdoor advertising battles for recognition
[Issa Sikiti da Silva] Operators in the sector see themselves as a legitimate form of advertising, but according to Out of Home Media South Africa the medium faces an uphill battle for recognition thanks to 'uncooperative' municipalities that hamper outdoor advertising's growth.
SP Media takes clients for a ride - SP Media

SP Media is taking media buying agencies for a hot ride on a specially branded bus, created to give them first-hand experience of transit advertising. 20 Nov 2009 12:33


Sasko Bakeries drives home latest brand positioning with all-new branded fleet - Graffiti

Sasko Bakeries has recently launched its new logo and brand positioning with a massive rebranding of its fleet of over 1 000 delivery trucks. The campaign is one of the largest mobile media installations to be undertaken by vehicle branding specialists, Graffiti. 20 Nov 2009 11:29




Say Y'ello to Nelspruit

MTN has erected its second massive highway gantry celebrating the 2010 FIFA World Cup at the entrance to Nelspruit. The gantry, the work of Kelda Van Heerden, a creative director for a Johannesburg based design agency specialising in identity design for broadcast imaging, depicts the Makarapa, a truly South African soccer symbol. 19 Nov 2009 12:56


Seasons greetings from Expand a Sign - Expand a Sign International

The festive season is a great opportunity for businesses, large and small, to acknowledge and show appreciation to their customers. A cut-out Santa or the quintessential Christmas tree in your reception area with a personalised message is both fun and a great branding opportunity. 19 Nov 2009 12:23


Foozi supports Football Fridays

Foozi has pledged its support to Football Fridays each week, by giving four companies the chance to win the use of a Foozi foosball table. The campaign runs until the end of the year. 19 Nov 2009 09:36




Darsot bus ad campaign to widen

After a successful 12-month campaign using 50 branded buses in KwaZulu-Natal, the Darsot Food Corporation is planning to continue the campaign. 18 Nov 2009 08:26


McDonald's repeats successful Primedia campaign

McDonald's is running its third 2009 campaign, promoting the fact that the franchise is open 24-hours, by utilising the same bus shelters it has used in two earlier successful campaigns and has added Primedia Outdoor's PrimeLite billboards to the marketing mix. 18 Nov 2009 08:17


Nashua campaign combines sports, heroes

“Nashua's ‘It's For Everyone' campaign sets the benchmark in successfully collaborating two sporting greats, South African rugby captain John Smit and South African cricket captain Graeme Smith, with a local brand. It aims to unite South Africa and the sporting community ahead of the 2010 soccer World Cup. 17 Nov 2009 11:48


Body lotion launched in malls

The new Dark & Lovely body lotion has used out of home (OOH) devices to launch its presence in six of the country's most cosmopolitan malls through Primall Media. 12 Nov 2009 09:24


Rapid Kiosk - Right Stuff

With the 2010 FIFA World Cup just around the corner, not to mention glorious summer, the Rapid Kiosk is the natural choice for public events and portable, instant retail solutions. 11 Nov 2009 15:41


Edward Snell & Company takes the taxi route with new branded cabs - Graffiti

Wholesale wine and spirit merchant Edward Snell & Company recently took three of its premier liquor brands onto South Africa's roads with five branded London taxi cabs and three branded Rikki's taxis. 11 Nov 2009 12:54


Location intelligence answers the question: where is the market?

“Answering the ‘where' questions - where are my most profitable customers, where are my competitors located, where are my retail locations performing best - in addition to the traditional who, what and when issues, is a fundamental need,” says ST Group CEO, Alan Ellis ST Group, the preferred southern African partner for Pitney Bowes Business Insight. 6 Nov 2009 08:39


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