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Standard Bank, understanding the synergy of their TravelWallet product with the significant distribution channel exclusive to Popimedia, undertakes a comprehensive promotional campaign, in the Tempest Sixt Fleet of cars around the country. 27 Jun 2008 15:03
In late 2007 Primedia Face 2 Face became one of the companies behind Primedia's Crime Line Initiative. This fantastic initiative is based on the principle of encouraging members of the public to send anonymous tip offs via sms about a crime that has happened, or is going to happen. 26 Jun 2008 17:04
Nu Metro Film Distribution, following on the success of their December Wrap-A-Back (back window branded) campaign, have again decided to put 40 Wrap-A-Back vehicles on the road, around the country, with Popimedia during the winter break. 26 Jun 2008 16:14
With eleven media platforms speaking to South Africa's 20 million strong commuter market on a daily basis, ComutaNet arranges for regular 'audits' of different media in its bouquet to cross check the ongoing effectiveness of each. Star Radio is the latest ComutaNet medium to be placed under the microscope. 24 Jun 2008 13:48
Nando's, dedicated to feeding South Africans with fire in their bellies, have done it again! Their advertising, embracing many topical and humorous issues revolving around life in South Africa, is fun and irreverent. 23 Jun 2008 14:43
VIENNA, AUSTRIA: Officially ratified by the Guinness Book of World Records as the largest advertisement ever seen, the world's biggest billboard has been grabbing the attention of football fans flying into Vienna Airport for the closing stages of Euro 2008. Covering an area of more than 50 football pitches, online betting company Betfair has spent the last four months growing different kinds of plants to spell out the message 'NO.1 FOR FOOTBALL AND STILL GROWING!' 23 Jun 2008 08:45
There's no denying, if you want to make your mark, the largest outdoor advertising boundary wrap in Botswana will do it! 20 Jun 2008 15:19
The Letter Corporation (TLC) has pioneered Cubicle Wraps in South Africa, which involves branding the front door and back wall inside the cubicle, creating a holistic and engaging environment. The initial campaign has been one for Baby Soft, based on a brief given to Mindshare. 17 Jun 2008 08:53
Last month saw the launch of Primedia Face 2 Face's all-new Primedia Pro-Glomobile. What separates the highly mobile Pro-Glomobile from other mobile advertising mediums is that it is not restricted to daytime activity as it is equipped with a backlit double-sided ‘bill board' measuring 2.4m x 4.8m in size, displaying the advertised product/service, as well as a generator enabling it to be power sufficient in terms of both sound and back lighting. 13 Jun 2008 14:39
Audi of South Africa and ad agency Ogilvy Johannesburg have created a billboard that makes use of LED technology as part of the highly anticipated launch of the new Audi A4. “The combination of LED technology and a wide-angled shot of the new Audi A4's front grille is a perfect combination of safety and style,” opines Ryan Blumrick, Audi brand manager. “It's a perfect encapsulation of the Audi philosophy of doing things differently for a better result.” 11 Jun 2008 08:51
