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PPC Specialist / Google Ads Specialist
Remuneration: | market-related |
Benefits: | None |
Location: | Johannesburg, Ilovo - Sandton |
Remote work: | Some remote work allowed |
Education level: | Diploma |
Job level: | Mid/Senior |
Travel requirement: | Occasional |
Type: | Permanent |
Reference: | #PPC 2024 |
Company: | CBR Marketing Solutions |
CBR Marketing Solutions is seeking a highly motivated and experienced individual to join our search engine marketing department in the capacity of a PPC specialist. We are looking for someone with in-depth knowledge of using Google Analytics to create marketing audiences and Google Tag Manager to track and record key performance metrics for e-commerce campaigns. The ideal candidate will have experience in PPC advertising and can create strategies to automate and scale conversions across Google Marketing Platforms.
Key objectives and accountabilities
1. Technical/analytical
- Compose, launch, and optimise advertising campaigns using Google Ads and Bing Ads.
- Gather advertising objectives, analyse them, and interpret them into digital ad campaigns that are objective-based and data-driven.
- Create or manage the creation of effective display, search, shopping, and video ads, then run A/B testing to measure key performance metrics.
- Prepare reports for internal teams and clients on campaign progress using available reporting tools such as Data Studio and PowerPoint.
- Research client business goals to compose variations of ad copy for campaign use.
- Have the vision to grow your role and the company in general, with ample opportunity in this growing business.
- Take responsibility and accountability for assigned accounts, managing all communication and tasks with relevant stakeholders.
- Execute remarketing and conversion tracking using Google Tag Manager and Google Analytics, with enhanced e-commerce tracking as an added advantage.
- Stay up to date with new techniques, strategies, and changes to test for better results and campaign success.
- Formulate and drive the implementation of overall paid and organic strategies for clients.
- Develop and implement strategies internally and as per the marketing objectives of clients.
- Research and present findings and trends; keep abreast of the latest PPC and SEM trends, conduct research, monitor changes, and manage implementation.
- Test, measure, and refine services provided by the department.
- Accurately report statistics and provide recommendations, presenting outcomes where needed.
- Provide insights and maintain partnerships with PPC ad platforms and vendors.
- Ensure timely reporting to all stakeholders on data management, including structured feedback on ROI, identifying gaps, and managing data for remarketing.
- Ensure increased ROI through effective budget and bid management.
- Manage and develop new campaigns across multiple channels.
- Ensure client satisfaction and effective delivery of all objectives.
Performance will be satisfactory when:
- Client satisfaction with set objectives and results is achieved.
- Campaigns and briefs are executed accurately and on time.
- Regular and timely reporting and communication with all stakeholders.
- Effective and professional management of all SEO client accounts.
- Attention to detail and ensuring quality service is delivered.
- Momentum on all projects is maintained.
- Errors are minimised, and potential threats are identified early.
- SEO retainers and assigned budgets are managed accurately.
Education
- BCom, marketing, business or other relevant degree or diploma.
- Required Google Ads and Analytics certification.
- Business English.
- A minimum of three to five years of relevant experience.
Specific professional competencies
- Over three years of experience in Google Ads campaign management.
- Over three years of experience with creating retargeting/remarketing audiences using Google Analytics and Tag Manager.
- Enhanced e-commerce tracking is an added advantage.
- Experience with the principles of creating an advertising campaign, including audience targeting strategies, generating ad creative for testing, and optimising for increased ROAS.
- Demonstrated ability to interpret data for insights and next steps.
- Exceptional verbal and written communication skills.
- Demonstrated capability of self-direction and motivation.
- Ability to work well under pressure, with some responsibilities being time-sensitive and under tight deadlines.
All CV applications are to be sent to: nishar@cbrmarketing.co.za.
Posted on 16 Sep 08:34, Closing date 13 Nov
PPC Specialist / Google Ads Specialist
Johannesburg, Ilovo - Sandton
CBR Marketing Solutions is seeking a highly motivated and experienced individual to join our search engine marketing department in the capacity of a PPC specialist.
CBR Marketing Solutions is seeking a highly motivated and experienced individual to join our search engine marketing department in the capacity of a PPC specialist.
CBR Marketing Solutions
16 Sep 2024
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