PR Coordinator

Location:	Johannesburg
Education level:	Degree
Type:	Permanent
Company:	Varsity College

Vega School is an educational brand of The Independent Institute of Education (The IIE). The IIE enjoys the reputation of being at the forefront of private higher education in South Africa and is registered with the Department of Higher Education and Training (DHET) to provide higher education qualifications accredited by the Council on Higher Education (CHE).

The IIE’s Vega National Office in Waterfall (Midrand) has a vacancy for a PR coordinator.
Job Purpose:

To plan, implement and manage effective communication strategies across stakeholder groups, media, and the public. The successful incumbent should be a natural storyteller, critical thinker and problem solver who produces on-brand content and builds brand awareness.

Duties and responsibilities:

• Develop, implement, and manage Vega’s PR strategy to boost brand visibility and engagement (in alignment to the marketing strategy and overall business objectives).
• Ensure brand consistency in copy through tone, voice, and terminology (voice of the brand).
• Effectively oversee, plan, and create PR and communication campaigns and media relation strategies.
• Identify, build, and maintain strong media relationships per region and nationally for the brand.
• Gather and collate brand stories to produce monthly releases and communication content for both internal and external audiences to achieve annual targeted PR exposure.
• Create and curate content and work hand in hand with designated service providers per region to contribute to effective content creation and event success. Play an active role in event communication, management, and execution.
• Compilation and analysis of monthly and annual PR and communication reporting. Ensure insights, learnings, tracking, and ROI.
• Seek new business development opportunities for partnerships, sponsorships, and advertising.
• Track media coverage and guiding best practices for public relations and content creation.

Competencies required:                                                                                                                    

• Strong communication and people skills.
• Critical thinker and problem-solving skills.
• Works well under pressure and is resilient.
• Excellent teamwork, collaboration and networking skills.
• Knowledge & understanding of algorhythms, SEO and digital social media platforms.
• Computer literacy and proficient in Microsoft Office suite.
• Understanding of the tertiary education environment is an advantage.

Minimum qualification requirements:

• BA in corporate communications, or PR/ marketing/ journalism or equivalent.

Minimum work experience requirements:

• Minimum of five years experience in any of the following: PR, Events and Community Engagement, Social Media Management or Media writing.
• Experience in managing media relations (online, broadcast and print)
• Strong content-generating, copywriting and editing skills. Effective storytelling techniques.

Essential: 

• Drivers licence and own transport.

The IIE's Vega School is an Equal Opportunity Employer. However, preference will be given to previously underrepresented groups in accordance with the South African Employment Equity Act.

Posted on 07 Nov 11:58, Closing date 15 Nov