Vodacom and Wunderman Thompson shine light on GBV - SA’s second pandemic
The 2020 lockdown brought about a gigantic social catastrophe in South Africa, or so-called second pandemic; namely the rise in Gender Based Violence (GBV). The numbers were alarming with a women being murdered every 3 hours in and 1 in 4 women who will experience GBV. We felt an important urge to leverage the voices of men within our business to speak up and shine the light on GBV.
Part of our content strategy was to ensure mass reach on social media channels. We combined the messages from our men of influence with helpful content around how to report, self-defence, important numbers etc.
We had an overwhelmingly great response from the men we approached to be a part of the campaign and take a stance. I recall every person we approached was very keen to use their voice to raise awareness, drive action against GBV.
Listen to the podcast to hear first-hand from the team on how they strategised and executed this important yet brilliant campaign called “Be The Light”.
WATCH: Drinks Federation SA revises Communications Code of Conduct
Lettie-Basani Phume on Momentum Metropolitan's certification as Top Employer and why it matters
WATCH: Digify Africa COO Qhakaza Mohare discusses Digify Pro Online program and benefits
LISTEN: Short courses are changing the education landscape
LISTEN: Short courses are changing the education landscape
LISTEN: Celebrate Deaf Awareness Month with Wits Plus
LISTEN: Part-time degrees that still offer full-time knowledge
Cape Union Mart’s Odile Hufkie on The Adventure Film Challenge
LISTEN: Wits Plus part-time degree alumni share their experiences
Addressing skills shortages with the Wunderman Thompson Data Learnership Academy
U-Studio and Ola save summer as South Africans Choose Joy!
Vodacom and Wunderman Thompson shine light on GBV - SA’s second pandemic
#MarketingMasterminds: The dream team delivering dynamic insights for KFC
WATCH: Unfolding consumer and market trends, and how brands can win in a volatile market
![](/res/img/s.gif)