Mass market | Bizcommunity

Mass market | Bizcommunity

News

Branding

Diary of a CMO: How can I protect my brand against copycats?

Mary Kyriakidi and Peter Aiken, Issued by Kantar 18 Feb 2025

Branding

A boycott campaign fuels tension between Black shoppers and Black-owned brands – evoking the long struggle for ‘consumer citizenship'

Timeka N. Tounsel 13 Feb 2025

Mediamark expands its market influence with Viu and Time Out South Africa

Media

Mediamark expands its market influence with Viu and Time Out South Africa

Issued by Mediamark 11 Feb 2025

A booming continent needs a new payment infrastructure

Media

A booming continent needs a new payment infrastructure

Issued by MultiChoice 24 Jan 2025

DSTV satellite dishes were once a mark of suburban wealth.

Technology

Putting the Multichoice decline in context

Lindsey Schutters 14 Nov 2024

Source: Wikipedia.

Finance

Old Mutual launches Mobile Virtual Operator Network

8 Oct 2024

Creative giants: Iconic gantries captivate audiences

OOH

Creative giants: Iconic gantries captivate audiences

Issued by Provantage 16 Sep 2024

Loyalty programmes now equally popular among South African men and women

Research

Loyalty programmes now equally popular among South African men and women

27 Aug 2024

NIQ South Africa releases FMCG and Tech Durables sales data for Q2 2024

Research

NIQ South Africa releases FMCG and Tech Durables sales data for Q2 2024

Issued by NielsenIQ 15 Aug 2024

Media

MultiChoice slides into annual loss

Nqobile Dludla 13 Jun 2024

There's a shift in soft drink purchasing patterns in SA

FMCG

There's a shift in soft drink purchasing patterns in SA

26 Apr 2024

Medtech

SA's consumers get as-you-go private healthcare app to fit their busy lifestyles

17 Apr 2024

Banking

Bank fees are still a primary driver for LSM 4 – 7 when selecting a banking provider

8 Apr 2024

Whitepaper reveals 76% of South Africans are using loyalty schemes

Research

Whitepaper reveals 76% of South Africans are using loyalty schemes

18 Mar 2024

Smartfill technology: packageless retail solutions embrace the circular economy

Packaging

Smartfill technology: packageless retail solutions embrace the circular economy

14 Feb 2024

#BizTrends2024: Navigating the evolving retailing landscape in SSA

Trends

#BizTrends2024: Navigating the evolving retailing landscape in SSA

Christele Chokossa 6 Feb 2024

Amazon's entry into SA: Is it a gamechanger for the local retail market?

E-commerce

Amazon's entry into SA: Is it a gamechanger for the local retail market?

Damon Buss 2 Feb 2024

Source: © Multichoice DStv, the satellite service of MultiChoice, has experienced its first downturn in its most dynamic market, South Africa

TV

Subscriber downturn leads to questions on MultiChoice's sustained success

18 Jan 2024

Economy

Consumer credit market sees modest improvements in Q3 2023

14 Dec 2023

SA's top consumer product innovations for 2023

FMCG

SA's top consumer product innovations for 2023

14 Nov 2023

How to build a profitable low-margin franchise business

Franchising

How to build a profitable low-margin franchise business

6 Nov 2023

Empowering the next generation with heritage and inheritance

Financial Services

Empowering the next generation with heritage and inheritance

Issued by Motsepe Advertising 6 Oct 2023

Local retailers must up their game or risk losing customers to 'fast fashion'

Retailers

Local retailers must up their game or risk losing customers to 'fast fashion'

Faheem Hoosen 29 Sep 2023

Uniq opens 10th store, introducing first Spring/Summer range

Fashion & Homeware

Uniq opens 10th store, introducing first Spring/Summer range

22 Sep 2023

Omnichannel strategies: One size does not fit all in South African retail

Retail

Omnichannel strategies: One size does not fit all in South African retail

Nikki Quinn, Issued by NielsenIQ 19 Sep 2023

Are we experiencing 'greedflation' or inflation?

Retailers

Are we experiencing 'greedflation' or inflation?

Nevo Hadas 23 Aug 2023

Image source: Viesturs Radovics –

ESG

Study in unpackaged retailing reveals increased affordability for mass market

Nevo Hadas 10 Aug 2023

Agencies have a responsibility to be transparent with their clients. Source: 123rf.

Advertising

Why agencies should give clients access to their ad accounts

Cheryl Ingram 4 Jul 2023

Radio station apps: A digital revolution in enhanced advertising engagement

Radio & Audio

Radio station apps: A digital revolution in enhanced advertising engagement

Jonathan Lumley, Issued by GH Media Group 7 Jun 2023

Introducing Uniq: Shoprite's foray into fashion

Fashion & Homeware

Introducing Uniq: Shoprite's foray into fashion

31 Mar 2023

Source: © Roberto Nickelson 2023 is the time for advertisers to hone their focus on contextually relevant environments says Mark Botha, head of digital at Mediamark

Digital

Contextual relevant digital channels count rather than scale

Mark Botha 27 Mar 2023

Source: © Freight News Discovery & Visa’ s SpendTrends2023 reveals the new normal, showing groceries are the largest segment of spending

Marketing

Discovery & Visa's SpendTrends2023 reveals SA's new normal

Danette Breitenbach 8 Mar 2023

Appetite surges for retail credit, but data points to a worrying trend

Banking & Finance

Appetite surges for retail credit, but data points to a worrying trend

8 Mar 2023

How do we prove OOH drives footfall? By looking at the mobile data!

OOH

How do we prove OOH drives footfall? By looking at the mobile data!

Issued by Mamela Media 1 Mar 2023

E-commerce

How retailers can capitalise on SA's e-commerce boom

2 Feb 2023

Source: ©marushy via

Trends

Top 10 global consumer trends revealed for 2023 - Euromonitor

16 Jan 2023

New food technologies could release 80% of the world's farmland back to nature

Research & Development

New food technologies could release 80% of the world's farmland back to nature

Chris D Thomas, Jack Hatfield and Katie Noble 9 Dec 2022

Source: Supplied

Retailers

SA retailer Absolute Pets boosted by pandemic, growing pet spend

11 Nov 2022

Marketing

Warc releases Marketer's Toolkit 2023: Global Trends Report

10 Nov 2022

Research

South Africa's most popular loyalty programmes revealed for 2022

8 Nov 2022

The real digitisation of life insurance

Insurance & Actuarial

The real digitisation of life insurance

Issued by Simply Financial Services 31 Oct 2022

Advertising

Addressing tomorrow's problems today: Reap the brand-building power of cultivating a futurist mindset

Renissa Gounden and Amit Nanoo, Issued by Kantar 25 Oct 2022

7 global trends impacting FMCG locally - plus some trade secrets to boost sales in 2023 and beyond!

Marketing

7 global trends impacting FMCG locally - plus some trade secrets to boost sales in 2023 and beyond!

Issued by Tradeway 6 Oct 2022