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Image supplied. Incubeta's Martine Kevelham shares insight about why retail media is important and how it has helped other regions where Amazon has recently launched

Marketing & Media

The importance of a retail media strategy for e-commerce

Martine Kevelham 10 May 2024

Unveiling the overlooked: The key qualitative metrics in influencer campaigns

Marketing & Media

Unveiling the overlooked: The key qualitative metrics in influencer campaigns

Issued by Style ID 21 Jul 2023

Source © Ion Chiosea It’s important not to get distracted by platform metrics, but to rather stay focused on the post click results

Marketing & Media

Why you should focus on verified end results, not just platform metrics

Grant Lapping 3 Nov 2022

SSource © Clarisse Croset Few companies can get quite as comprehensive a view of a customer’s habits, interests, behaviors, and intentions as programmatic platforms such as Meta and Gooogle.

Marketing & Media

7 tips to unlock the full power of machine learning for your campaigns

Carli Gey van Pittius 24 Oct 2022

Marketing & Media

How useful is Google Trends for digital marketing?

Jacques du Bruyn 7 Oct 2022

Making Google Ad spend work for your business

Marketing & Media

Making Google Ad spend work for your business

Michelle Geere 20 May 2022

How to use YouTube advertising for your business

Marketing & Media

How to use YouTube advertising for your business

Craig Lebrau, Issued by Lebrau Press 3 May 2022

What are your customers doing on your website?

Marketing & Media

What are your customers doing on your website?

31 Jan 2022

Is cinema advertising still worth it?

Marketing & Media

Is cinema advertising still worth it?

joshua Maraney 27 Jan 2022

Souce: © scyther5

Marketing & Media

Record growth of $771bn in 2021 for global advertising market

2 Dec 2021

How to prepare for Black Friday 2021: Be realistic but proactive

Retail

How to prepare for Black Friday 2021: Be realistic but proactive

28 Sep 2021

Huawei and Wavemaker launch a new, innovative digital advertising platform

Marketing & Media

Huawei and Wavemaker launch a new, innovative digital advertising platform

Issued by Wavemaker 14 Jul 2021

Using digital marketing to secure the survival of SA's travel industry

Tourism & Travel

Using digital marketing to secure the survival of SA's travel industry

8 Sep 2020

Photo by Webaroo on .

Marketing & Media

SA's email lockdown open rates higher than Black Friday month

JD Engelbrecht 16 Apr 2020

Why Africa needs more successful content businesses

Entrepreneurship

Why Africa needs more successful content businesses

Roy Morrison 11 Mar 2020

#PR2020 Summit speakers Nadia Hearn of Faselis, Jody Kolbee of Writers Hand Studios, Jaco Pienaar of PEAR, Sasha Knott of Job Crystal and Regine Le Roux of Reputation Matters. Missing: Robin Tindall of Lead Genius.

Marketing & Media

#PR2020: Trends in the PR influencer, recruitment, reputation and measurement space

Leigh Andrews 12 Dec 2019

Work showcase: The 'vuja de' moment

Finance

Work showcase: The 'vuja de' moment

Issued by Dentsu 3 Apr 2019

Warc's Global Ad Trends report focus on search advertising

Marketing & Media

Warc's Global Ad Trends report focus on search advertising

31 May 2018

Five reasons your PPC campaign isn't getting you leads

Marketing & Media

Five reasons your PPC campaign isn't getting you leads

nicolas baker 23 May 2018

Lorraine Landon, head of agencies at Google SA and chairing the Bookmarks’ first-ever ‘performers’ jury panel.

Marketing & Media

#Bookmarks2018: Digital jury jabber with... Lorraine Landon

Leigh Andrews 13 Feb 2018

Programmatic Advertising: Back on the menu, but...

Marketing & Media

Programmatic Advertising: Back on the menu, but...

Nick Hodge 29 Sep 2017

TPConnects to launch IATA NDC based travel search website for Middle East and Africa

Tourism & Travel

TPConnects to launch IATA NDC based travel search website for Middle East and Africa

1 Feb 2017

Marketing & Media

What is your strategy in this digital world?

Dean Rajh-Gopaul 20 Oct 2016

Be responsive online or risk being left behind

Marketing & Media

Be responsive online or risk being left behind

Felix Erken 26 Aug 2016

Mobile is the SME's best friend

Marketing & Media

Mobile is the SME's best friend

herman cremer 30 May 2016

Seven questions to answer before launching your PPC campaign

Marketing & Media

Seven questions to answer before launching your PPC campaign

Gert Hattingh 5 Feb 2016

Africa is the mobile advertising world's sleeping giant

Marketing & Media

Africa is the mobile advertising world's sleeping giant

Stephen Sandmann 8 Dec 2015

Tips to win at digital marketing - Paid search and SEO

Marketing & Media

Tips to win at digital marketing - Paid search and SEO

Stephen Sandmann 26 Nov 2015

SEM - Paying for web traffic. What, why, how?

Marketing & Media

SEM - Paying for web traffic. What, why, how?

Sophie Baker 21 Aug 2015

adMingle: Mingling actual influencers with your ads

Marketing & Media

adMingle: Mingling actual influencers with your ads

Leigh Andrews 29 May 2015

Carousel ads extend to Facebook mobile

Marketing & Media

Carousel ads extend to Facebook mobile

13 May 2015

Advertisers get leverage on MSN

Marketing & Media

Advertisers get leverage on MSN

6 May 2015

The case for the IAB PwC SA internet ad revenue report

Marketing & Media

The case for the IAB PwC SA internet ad revenue report

Leigh Andrews 30 Mar 2015

Marketing & Media

Five digital myths around performance media

Matthew Arnold 25 Sep 2014

Kamogelo Modise

Marketing & Media

The blurred lines between online marketing and advertising

Kamogelo Modise 1 Sep 2014

Google's profit of $3.42bn in three months

Finance

Google's profit of $3.42bn in three months

18 Jul 2014

Performance Based Marketing is showing business a real bang for their buck

Marketing & Media

Performance Based Marketing is showing business a real bang for their buck

Yaron Assabi 17 Apr 2014

DigiChat with Andrea: Pricing Models

Marketing & Media

DigiChat with Andrea: Pricing Models

Andrea Mitchell 30 Jan 2014

Google Ad Grants live in South Africa

ICT

Google Ad Grants live in South Africa

10 Oct 2013

Revolutionising ad space on one of Africa's biggest social networks

Marketing & Media

Revolutionising ad space on one of Africa's biggest social networks

Andrew Kramer 19 Sep 2013

Marketing & Media

The complexities of costing online ads

Chanel Mackay 23 Aug 2013