Pierre-Arthur Maillet-Contoz, Business Development Manager at R-Squared Digital South Africa, describes adMingle as a new social media influencer service that could bring strong added value to companies and brands' marketing strategy. But this is no fly-by-night online start-up - it's already run thousands of campaigns across the globe in 14 countries and has now hit our shores.
adMingle has simplified the existing social media influencer model. The way it did so is both simple and genius at once: They get everyday social media users or 'nano publishers' to share ads online and get paid for doing so. The fact that it's not limited to the accounts already bursting at the seams with so many followers that they have the blue 'verified' tick (and are most likely tweeted for by a team of underpaid juniors), makes them more likely to be shared in turns as these are people you know and trust in real life.
To take part, all you need to do is specify your interests and you'll get to choose from a host of related ads, which you can promote using your own wording, so it's that much more authentic. This gives advertisers the chance to multiply the true reach of the campaign by the size of the networks of the social media users taking part, at the same time reaching a host of potential new clients that are likely to have an interest in your product or service.
What makes adMingle stand out is that it uses unique (patent pending) algorithms to actually calculate the value of your share on the CPM model, based on your true reach with relation to the country and verticals you have influence in. It also remunerates the nano-publishers during a CPC (cost per click) campaign, based on the value of the click and on a CPA (cost per acquisition) campaign, where the nano-publisher receives a percentage of the purchase that was made via what was shared.
That's not all - they also remunerate on CPL (cost per lead) campaigns, with a lead seen as a request for information, such as signing up to a newsletter. In this case, the advertiser decides on the value of the lead.
This doesn't mean campaigns for charities and NGOs are out of the question - adMingle simply does not remunerate themselves or the nano-publishers for participating in the social effort. They essentially share the campaign and offer it to share for free, in such cases.
And with the average person spending 2 hours a day, the average consumer already 'works' for social media roughly 60 hours a month - why not get paid for sharing your passion in those status updates?
Watch the video embedded below to find out more or visit https://www.admingle.co.za/.
