Journal of Marketing | Bizcommunity

Journal of Marketing | Bizcommunity

News

Tourism's long-term recovery won't come from short-term thinking

Tourism & Travel

Tourism's long-term recovery won't come from short-term thinking

26 Sep 2023

Dr Carla Enslin is Head of Postgraduate Studies & Research at The Independent Institute of Education’s Vega School

Marketing

#BizTrends2023: Embracing the messiness of brand in 2023

Dr Carla Enslin 18 Jan 2023

Omnichannel retail: Are your online and offline experiences consistent?

Retailers

Omnichannel retail: Are your online and offline experiences consistent?

Beate Stiehler-Mulder & Nicole Cunningham 19 Sep 2022

Why livestreamers should sell their products with a poker face - not a smile

Retail Marketing

Why livestreamers should sell their products with a poker face - not a smile

Michel Ballings and Neeraj Bharadwaj 30 Aug 2021

Image source: .

PR & Communications

RIP: Prof Sonja Verwey passes away

28 Nov 2019

Three basic principles to CRM success in the 21st century

CRM

Three basic principles to CRM success in the 21st century

26 Apr 2016

Today's youth: The rewired generation

Education

Today's youth: The rewired generation

Carol Affleck 11 Jun 2013

Red Zone site replaces Journal of Marketing

Online Media

Red Zone site replaces Journal of Marketing

26 Jul 2012

Higher Education

Well-known radio personality joins GIBS Pretoria

2 Mar 2012

MMA publishes winter issue of The International Journal of Mobile Marketing

Marketing

MMA publishes winter issue of The International Journal of Mobile Marketing

15 Feb 2012

New look, editor for Journal of Marketing

Marketing

New look, editor for Journal of Marketing

27 Jan 2012

Media

The Journal of Marketing appoints new editor

26 Jan 2012

Sponsorship

Sports sponsorship: is it worth it? is it overpriced?

Issa Sikiti da Silva: @sikitimedia 25 Aug 2011

Branding

Brand under attack: preventions, repercussions, defence strategies

Issa Sikiti da Silva 26 May 2011

MMA publishes latest issue of International Journal Of Mobile Marketing

Marketing

MMA publishes latest issue of International Journal Of Mobile Marketing

6 May 2011

Radio: good buy or good bye?

Radio & Audio

Radio: good buy or good bye?

Issa Sikiti da Silva 31 Mar 2011

Packaging and design: ignore it at your risk!

Design

Packaging and design: ignore it at your risk!

Issa Sikiti da Silva 28 Oct 2010

Are direct marketers better than marketers?

Direct Marketing

Are direct marketers better than marketers?

Issa Sikiti da Silva 29 Jul 2010

Marketing

From marketing guru to Prophet

Chris Moerdyk 31 Mar 2010

Branding

Is your brand sick or healthy?

Issa Sikiti da Silva 19 Jun 2009

Marketing

Keeping an eye on marketing efficiency

Chris Moerdyk 30 Apr 2009

Advertising

Do we trust advertising?

Issa Sikiti da Silva 19 Feb 2009

Research

Have an eye-tracking breakfast with Prof Michel Wedel

10 Feb 2009

Branding

Genomic brands

Prof Roger Sinclair 27 Nov 2008

Hospital Groups

Netcare's values the answer to its brand success

Issued by Martina Nicholson Associates 16 Aug 2008

Advertising

ACA-endorsed industry annual launches

21 Sep 2007

Magazines

Maggs' new mag for magazines

31 Aug 2007

Branding

Music enhances brand recall abilities

Craig Cesman 25 Jun 2007

New marketing directory launched

Marketing

New marketing directory launched

26 Apr 2007

Marketing

Touching the heart of your consumer

Louise Marsland 20 Mar 2007

Marketing

Marketing Association of SA launches

Louise Marsland 6 Mar 2007

Marketing

Launch of monthly marketing breakfasts

19 Feb 2007

Branding

Should Eskom feature in brand polls?

Chris Moerdyk 23 Jan 2007

Marketing

Voice for Marketing Association

9 Jul 2006

Africa is the next 'opportunity'

Research

Africa is the next 'opportunity'

18 May 2006

Marketing

UCT hosts top marketing researcher

14 May 2006

Marketing

MFSA's Journal of Marketing gets a future

5 Dec 2005

Magazines

A B®AND new magazine

Louise Marsland 9 Nov 2005