Professor Mahajan holds the John P. Harbin Centennial Chair in Business at the McCombs School of Business, The University of Texas at Austin and is among the most cited researchers in marketing. Over the course of his career, Professor Mahajan has researched and written extensively on product diffusion, marketing strategy, and marketing research methodologies and his work appears in such top-tier academic journals as the Journal of Marketing Research, Journal of Marketing, Marketing Science, Management Science, and Harvard Business Review.
His presentation at the UCT GSB will draw on his new Wharton School of Business Publishing book, The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years, which highlights the importance of emergent economies to global business and identifies some things that firms can do to refine marketing strategies in the new global marketing environment.
The seminar takes place on Wednesday, May 17 at 13:00 at the UCT GSB in Portswood Road, Greenpoint and entrance is free. Contact Hawa on tel +27 (0)21 406 1442 or email to RSVP.
