B2B marketers | Bizcommunity

News

Why fear is the single biggest challenge in B2B marketing, and how to overcome it

Marketing

Why fear is the single biggest challenge in B2B marketing, and how to overcome it

Issued by Machine_ 25 Oct 2024

Shaune Jordaan, group CEO and founder of Hoorah. Source: Supplied.

Advertising

Monks and Hoorah's new partnership promises AI-led growth in Africa

8 Oct 2024

Is OOH the new LinkedIn?

OOH

Is OOH the new LinkedIn?

Issued by Tractor Outdoor 6 Sep 2024

Source: © 123rf

Marketing

Warc research: A clear customer promise is even more effective in B2B than B2C

15 Aug 2024

SME South Africa named as a finalist in 2 categories at 2024 IAB Bookmark Awards

IAB Bookmarks Awards

SME South Africa named as a finalist in 2 categories at 2024 IAB Bookmark Awards

Issued by SME South Africa 18 Jul 2024

Marketing

Salesforce report: 85% of South African marketers use AI

28 May 2024

#BizTrends: Kate Wolters - 3 trends that will impact B2B marketing in 2024

Marketing

#BizTrends: Kate Wolters - 3 trends that will impact B2B marketing in 2024

Kate Wolters 22 Feb 2024

#Cannes2024: Vodacom’s Andisa Ntsubane: Making Africa's voice heard

Cannes Lions

#Cannes2024: Vodacom’s Andisa Ntsubane: Making Africa's voice heard

Danette Breitenbach 24 Jan 2024

Source: © 123rf The CMO Council has released its year-end scorecard of B2B marketing effectiveness

Marketing

Marketers give account-based marketing revenue growth marginal grades in new CMO report

23 Jan 2024

Source: © 123rf Nondumiso Tshabangu, marketing specialist at Altron, gives key qualities that B2B tech marketers need to thrive in the digital space

Digital

6 key qualities B2B tech marketers need for success

Nondumiso Tshabangu 12 Jan 2024

Fran Luckin joins VML South Africa as chief creative officer

Advertising

Fran Luckin joins VML South Africa as chief creative officer

Issued by VML 7 Dec 2023

Source: WPP WPP has announced the merger of Wunderman Thompson and VMLY&r to VML. (L to r:) Jon Cook, VML global CEO and Mel Edwards ,VML global president

Advertising

Wunderman Thompson and VMLY&R unite to create the world's largest creative company

18 Oct 2023

Unleashing the power of B2B influencer marketing with the new groundbreaking Ogilvy study

Research

Unleashing the power of B2B influencer marketing with the new groundbreaking Ogilvy study

Issued by Ogilvy South Africa 3 Oct 2023

B2B and TikTok - more compatible than expected?

Social Media

B2B and TikTok - more compatible than expected?

Katherine McInnes, Issued by Meltwater 5 Sep 2023

How different are B2B and B2C customers, truly?

Marketing

How different are B2B and B2C customers, truly?

Paul Middleton, Issued by Ebony+Ivory 12 Jul 2023

Marketing

5 marketing trends that will keep you ahead in 2023

Kevin Matos 30 Nov 2022

The evolution of B2B marketing requires fresh approaches and tactics

Marketing

The evolution of B2B marketing requires fresh approaches and tactics

Issued by VML 14 Nov 2022

The undeniable capacity of a human touch in an increasingly digital B2B marketing space

Marketing

The undeniable capacity of a human touch in an increasingly digital B2B marketing space

Natalie Wilson, Issued by Dentsu 26 Oct 2022

Ogilvy PR launches global business influence offer

Marketing

Ogilvy PR launches global business influence offer

Issued by Ogilvy South Africa 12 Aug 2022

#BizTrends2022: After messaging fragmentation comes messaging consolidation

Marketing

#BizTrends2022: After messaging fragmentation comes messaging consolidation

Warren Moss 6 Jan 2022

Paul Coxhill, managing director at Warc

Marketing

Warc Awards for Effectiveness 2022 launched

18 Nov 2021

B2B marketers shouldn't look at SMEs as a single amorphous audience

Marketing

B2B marketers shouldn't look at SMEs as a single amorphous audience

Warren Moss 18 Nov 2021

Predictions 2022: This is a year to be bold

Marketing

Predictions 2022: This is a year to be bold

Sharyn Leaver 29 Oct 2021

Social Media

How can B2B companies use Instagram?

Calvin Fisher 12 Oct 2021

CRM, CX, UX

B2B success lies in solving customers' problems

Warren Moss 7 Sep 2021

How to boost business leads in a digital environment

Digital

How to boost business leads in a digital environment

James Bayhack 28 Jul 2021

The disruption of B2B marketing is underway

Marketing

The disruption of B2B marketing is underway

Issued by VML 9 Jul 2021

We need to stop trying to control the B2B buying journey

Marketing

We need to stop trying to control the B2B buying journey

Alon Fittinghoff 1 Feb 2021

#BizTrends2021: What will customers expect from you in 2021?

Trends

#BizTrends2021: What will customers expect from you in 2021?

Robin Fisher 6 Jan 2021

#BizTrends2021: B2B CMO's need to be a little bit braver, bolder in 2021

Marketing

#BizTrends2021: B2B CMO's need to be a little bit braver, bolder in 2021

Warren Moss 6 Jan 2021

Marketing

6 words to guide you on your B2B content marketing journey

Dev Naidoo and Leo Redelinghuys 14 Sep 2020

Screengrab from State Street Global Advisors - Fearless Girl .

Marketing

The case for creativity in B2B marketing

Warren Moss 14 Sep 2020

#WomensMonth: Claire Denham-Dyson, 'It's essential that young womxn see this industry as a safe and fruitful space'

Women's Month

#WomensMonth: Claire Denham-Dyson, 'It's essential that young womxn see this industry as a safe and fruitful space'

Juanita Pienaar 28 Aug 2020

Photo by from .

CRM, CX, UX

B2B customers are people, too

Chiedza Gonyora 30 Jun 2020

Photo by Lukas from .

Research

SA marketers fostering meaningful customer relationships beyond first purchase [report]

21 May 2020

Gillian Rightford, Adtherapist and business/strategy lead at SoloUnion.

Trends

#BizTrends2020: Creativity's tipping point in business

Gillian Rightford 20 Jan 2020

Image source: Gallo/Getty Images.

Direct Marketing

Consumers prefer more discount related emails from brands during the holidays

4 Dec 2019

Campaign Creators via .

Research

Marketers demand third-party providers bring more compliance to lead marketing science [report]

21 Nov 2019

Social Media

Why every brand should focus on organic social media marketing

Brian Mechem 15 Mar 2019

Account-based marketing

Marketing

Account-based marketing

Maxine Ohayon 8 Mar 2019

Blast into January with blogging

Social Media

Blast into January with blogging

Iza Grek 28 Dec 2018

What makes a great B2B marketer?

Marketing

What makes a great B2B marketer?

Warren Moss 16 Aug 2018

4 ways to get your customers to participate in your case study

Research

4 ways to get your customers to participate in your case study

Sri Varshini Kolavennu 17 Jul 2018

B2B marketing misconceptions, exclusive interview w/ Tom Stein

Marketing

B2B marketing misconceptions, exclusive interview w/ Tom Stein

Jessica Tennant 15 Jun 2018

Marcel de Grijs ©

Social Media

Five fast stats about social media

Iza Grek 6 Sep 2017