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Founded in 1998, Joe Public is the largest 100% independently owned communications group in the country with its core focus being the growth of its clients, people and country. Joe Public was rated by Tony Koenderman's AdReview as the 2014 Agency Group of the Year; by The Annual AdFocus Awards as the Agency of the Year and for the second consecutive year, the Agencies' Agency of the Year 2014. The group includes six specialised business units: Joe Public (Above-the-line), Connect Joe Public (Digital), Ignite Joe Public (Below-the-line), Shift Joe Public (Brand Design), Engage Joe Public (Public Relations) and Think Joe Public (Strategic Media Buying and Planning). The group boasts partnerships and affiliations within 14 African countries and Amsterdam.