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Henk Pretorius (Columinate co-founder and CEO) is a marketing researcher and registered research psychologist with the Health Professions Council of South Africa (HPCSA). Henk has worked with blue-chip clients in a diverse range of industries, including FMCG, financial services, media, advertising, telecommunications, online services, pharmaceutical and academic. Henk's academic background includes a B.A. Psychology and English (Cum Laude), Honours in Psychology (Cum Laude); Master's Degree in Research Psychology, a research internship at Harvard University, and he is currently a PhD candidate in Psychology at the University of Cape Town.