As head coach at GSM Quadrant, his own media consultancy, Gordon's advertising career spans four decades and has seen him hold senior positions at a number of major international advertising agencies including McCann-Erickson, Bates & Ogilvy. He has served on the board of Saatchi & Saatchi and The MediaShop and most recently as managing director of OMD South Africa.
As head coach at GSM Quadrant, his own media consultancy, Gordon's advertising career spans four decades and has seen him hold senior positions at a number of major international advertising agencies including McCann-Erickson, Bates & Ogilvy. He has served on the board of Saatchi & Saatchi and The MediaShop and most recently as managing director of OMD South Africa.