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Craig Freer is the Executive Head: Cloud at Vox and is responsible for the company's cloud services. Cloud isn't a new concept, but its adoption in South Africa is fairly unique in that it is being driven bottom-up by SMEs, as opposed to in the US and Europe, where there is a top-down approach. Craig's mission is to ensure that Vox's cloud strategy is robust. The company is moving up to 80% of its product and services stack into the cloud and its philosophy is simple: it wants to be a turnkey provider of cloud services.